Gavin has been at YouGov since 2007 and has worked on a diverse range of research and consultancy assignments over the past 15 years. He is experienced in undertaking research to support policy development and evaluation, brand and advertising, customer and stakeholder perceptions and behavioural / experimental economics.
Gavin’s team creates and delivers research projects and programmes for charities, professional membership organisations, public sector organisations and private sector suppliers of public services. His team’s high profile clients include: The British Council, HMIC, Ofqual and NHS England, professional membership organisations such as the CBI and Chartered Institute of Marketing and charities including Macmillan Cancer Support, Stonewall and Prostate Cancer UK.
Before joining YouGov Gavin worked at BDO (PKF), ORC International and ICF International. He holds degrees from the London School of Economics and the University of Leicester.
ArticleNine in ten Brits have thought about their own death
A third (35%) of us think about our own mortality at least once a week or more, new YouGov research in conjunction with Co-op Funeralcare shows.
03 Sep 2018- Article
Britons increasingly likely to blame climate change for 'drought'
YouGov Custom research indicates that Britons are less likely now than in 2012 to blame the actions of water companies and more likely to focus on climate change.
30 Jul 2018 - Article
Relations improving between suppliers and supermarkets
YouGov’s annual Groceries Code Adjudicator survey explores the improving relationship between suppliers and retailers.
22 Jun 2018 - Article
How Leicester’s universities can benefit from the city’s Premier League triumph
With Leicester City’s unexpected Premier League title, many started speculating about what economic benefits it would bring. Among the organisations hoping to bask in the reflected glory are the city’s higher education institutes – the University of Leicester and De Montfort University. While some benefit may come on the domestic ...
13 May 2016 - Article
Brand Spotlight: The Royal British Legion
This month’s Brand Spotlight looks at how the public has views the Royal British Legion
17 Jan 2014 - Article
Brand Spotlight: RSPB
This month’s Brand Spotlight looks at the impact of the RSPB's recent marketing campaign
19 Nov 2013 - Article
Brand Spotlight: British Heart Foundation
This month’s Brand Spotlight looks at the British Heart Foundation over the past year
22 Oct 2013 - Article
Brand Spotlight: Macmillan Cancer Support
This month’s Brand Spotlight looks at Macmillan Cancer Support
25 Sep 2013 - Article
Brand Spotlight: RNLI
This month’s brand spotlight is on RNLI, the charity that saves lives at sea
23 Aug 2013