The second part of the YouGov Sports Study focuses on the British public's interest in the Olympic Games and Paralympic Games, and their perceptions of their impact on society.

42% of Britons are interested in the Olympics, fewer than ahead of the London and Rio games

The YouGov Sports Study gauged public interest in the sports included in the most recent Summer Olympics cycle and considered whether certain sports should be added or removed

As part of our Big Surveys project, YouGov recently conducted an in-depth study on sports, exploring Britons' attitudes and behaviours towards sports-related topics, from participation levels to political expressions within the arena.

The public are most likely to fancy their odds at shooting sports

60% say Games good advertisement for London; 48% for Britain as enthusiasm for Olympics grows

YouGov Profiles data shines a light on how Britons are watching the Olympics.

Brits put money ahead of fair play and achievement in online Olympics survey

Stephan Shakespeare - 'Sentiment surrounding 2012 Summer Olympics blazing once again'

In one year from now the Olympic flame will be lit in the East of London and the capital’s third Olympic Games in just over a century will be underway. Already the celebrations are beginning. The sixth and final permanent venue, the Aquatics Centre, has been handed over to the Games’ organisers and Trafalgar Square has hosted a ceremony to mark the final countdown to the Games themselves. But should we really be celebrating, or has the cost already far outstripped the benefit?