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Kim Kardashian
18%

Kim Kardashian

TV Personality
The 390th most popular and the 8th most famous contemporary TV personality
Kourtney Kardashian
16%

Kourtney Kardashian

TV Personality
The 419th most popular and the 33rd most famous contemporary TV personality
Khloe Kardashian
17%

Khloe Kardashian

TV Personality
The 407th most popular and the 32nd most famous contemporary TV personality
Keeping Up With The Kardashians
12%

Keeping Up With The Kardashians

TV Programme
The 645th most popular and the 61st most famous contemporary TV programme
Kim Kardashian: Hollywood
11%

Kim Kardashian: Hollywood

Video Game
The 149th most popular and the 62nd most famous video game
  • Globalism2019_Guardian_Admire_CelebritiesSurvey Results

    Globalism2019_Guardian_Admire_Celebrities

    Globalism All Markets Fieldwork Dates: 28th February to 26th March 2019 France Germany Italy Spain Q1admire. Which of these, if any, are...

    2019-05-09
  • YouGov / MatalanSurvey Results

    YouGov / Matalan

    1 © 2015 YouGov plc. All Rights Reserved yougov.co.ukYouGov / Matalan Sample Size - 2071 GB Adults Fieldwork 25th - 26th March 2015...

    2015-04-13
  • YouGov/Homepride Flour - Pancake DaySurvey Results

    YouGov/Homepride Flour - Pancake Day

    YouGov / Homepride Flour Pancake Day Fieldwork Dates: 13th - 14th January 2016 Sample Size: 2,075 UK Adults Male Female 18-24 25-34...

    2016-02-01
  • YouGov / Portland CommunicationsSurvey Results

    YouGov / Portland Communications

    YouGov / Portland Communications STEM Subjects Bespoke Sample: 1,000 14-18 year olds (UK) Fieldwork Time: 17th - 24th October 2014 Total...

    2014-11-10
  • YouGov Royal Wedding ResultsSurvey Results

    YouGov Royal Wedding Results

    YouGov Survey Results Sample Size: 1642 GB Adults Fieldwork: 30th - 31st January 2018 Total Con LabLib DemRemain Leave Male Female 18-24...

    2018-02-13
  • YouGov / Lucre US Election Results 201014Survey Results

    YouGov / Lucre US Election Results 201014

    YouGov / Lucre Survey Results Sample Size: 1725 UK Adults Fieldwork: 14th - 15th October 2020 Total Con LabLib DemRemain Leave Male...

    2020-10-27
  • YouGov Results - Harry PotterSurvey Results

    YouGov Results - Harry Potter

    Harry Potter GB Sample: 21st - 22nd June 2017 Male Female 18-24 25-34 35-44 45-54 55+Courage, bravery, nerve and chivalryHard work,...

    2017-06-26
  • Acceptance of Caitlyn Jenner's new identityArticle

    Acceptance of Caitlyn Jenner's new identity

    75% of British people are actively positive or have no issue with Caitlyn Jenner's groundbreaking Vanity Fair cover

    2015-06-06
  • Greater than the sum of their parts?Article

    Greater than the sum of their parts?

    YouGov Ratings explores what actors and musicians are more popular than the TV shows and bands they formed a part of

    2018-11-09
  • Kylie Jenner deal helps Boots keep up with the kustomers Article

    Kylie Jenner deal helps Boots keep up with the kustomers

    Boots was onto a winner with its Kylie Cosmetics campaign.

    2021-07-22
  • Social media content is often unreliable, say usersArticle

    Social media content is often unreliable, say users

    Is all as it seems on social media?

    2019-10-31
  • Do you think it is or is not okay for non-Japanese people to wear kimonos?Survey Results

    Do you think it is or is not okay for non-Japanese people to wear kimonos?

    2019-06-28
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  • All
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  • Do Britons think ‘DEI’ initiatives have gone too far in the UK?Article

    Do Britons think ‘DEI’ initiatives have gone too far in the UK?

    While most Britons think efforts to help disabled people gain fair and equal access to work have not gone far enough, there is more division when it comes to ethnic minorities and LGBT people

    5 days ago
  • How do Britons – and its Catholics – see the Catholic Church?Article

    How do Britons – and its Catholics – see the Catholic Church?

    87% of British Catholics say Pope Francis did a good job, while being more likely to see the church as too conservative than too liberal

    12 days ago
  • Littering, loudspeakers and Lime bikes: what public nuisances bother Britons most?Article

    Littering, loudspeakers and Lime bikes: what public nuisances bother Britons most?

    The generations are most split on swearing and slow walking

    16 days ago
  • How do Britons feel about swearing?Article

    How do Britons feel about swearing?

    57% of Britons say they swear at least most days, and young Britons are now more likely to have a positive than negative view of swearing

    19 days ago
  • One in eight Britons say it is ok to carpet a bathroomArticle

    One in eight Britons say it is ok to carpet a bathroom

    In which rooms do Britons endorse fabric flooring, and what do they themselves have?

    22 days ago
  • Is Charli XCX right to say we’re in the era of ‘free the nipple’?Article

    Is Charli XCX right to say we’re in the era of ‘free the nipple’?

    Women, and older women in particular, disapprove of visible female nipples

    29 days ago
  • How do Britons think couples should choose their married name?Article

    How do Britons think couples should choose their married name?

    Women taking their spouse’s surnames remains the most popular option for choosing married names, but alternatives are most popular among younger women

    about 1 month ago
  • What superpower would Britons pick?Article

    What superpower would Britons pick?

    Would you want to fly like an eagle, have the strength of twenty men, or run faster than the speed of sound? We asked the public to tell us the superpower they would want

    about 1 month ago
  • Zed or Zee? How pervasive are Americanisms in Britons' use of English?Article

    Zed or Zee? How pervasive are Americanisms in Britons' use of English?

    Younger Britons are the most likely to use Americanisms

    about 1 month ago
  • What do Britons think about zoos?Article

    What do Britons think about zoos?

    Public mostly see zoos as playing a positive role in animal welfare and conservation, but 51% would like to phase out the keeping of large animals in captivity

    about 1 month ago
  • What do Britons call their grandparents?Article

    What do Britons call their grandparents?

    There is more variation for Britain’s grans than its grandads

    about 2 months ago
  • Is masculinity inherently a bad thing?Article

    Is masculinity inherently a bad thing?

    Young women are the most likely to say so – but the majority see it as neither good nor bad

    about 2 months ago
  • Britons most likely to pick 7 as "random" numberArticle

    Britons most likely to pick 7 as "random" number

    People are not as collectively random as you might think

    about 2 months ago
  • Bears, bison, and beavers: which animals would Britons see reintroduced to the UK?Article

    Bears, bison, and beavers: which animals would Britons see reintroduced to the UK?

    YouGov revisits the idea of releasing animals that had once gone extinct in the UK back into the wilderness - finding that most are broadly supportive (but balk at the idea of bringing back bears and wolves).

    2 months ago
  • Why do some Britons not want children?Article

    Why do some Britons not want children?

    The expense of having children is the most common main reason for preferring to stay childless

    2 months ago
  • Are you a feminist? It depends how you askArticle

    Are you a feminist? It depends how you ask

    While just 35% of Britons identify as a feminist, 83% believe men and women should be equal in every way

    2 months ago
  • In what areas do Britons think more needs to be done on gender equality?Article

    In what areas do Britons think more needs to be done on gender equality?

    Britons are most likely to think progress still needs to be made when it comes to women’s health

    2 months ago
  • How many Britons know Roman numerals?Article

    How many Britons know Roman numerals?

    Fewer than half of those who rated their Roman numerals knowledge as “very good” got all our questions right when put to the test

    3 months ago
  • What does Gen Z think about Britain?Article

    What does Gen Z think about Britain?

    Just 41% of Gen Z Britons say they are proud to be British, half the level among young people 20 years ago

    3 months ago
  • What do Gen Z Britons think about social media?Article

    What do Gen Z Britons think about social media?

    Gen Z Britons tend to feel that social media has done more harm than good, with 84% in favour of banning under 13s from using it

    3 months ago
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