The second part of the YouGov Sports Study focuses on the British public's interest in the Olympic Games and Paralympic Games, and their perceptions of their impact on society.

42% of Britons are interested in the Olympics, fewer than ahead of the London and Rio games

The YouGov Sports Study gauged public interest in the sports included in the most recent Summer Olympics cycle and considered whether certain sports should be added or removed

As part of our Big Surveys project, YouGov recently conducted an in-depth study on sports, exploring Britons' attitudes and behaviours towards sports-related topics, from participation levels to political expressions within the arena.

The public are most likely to fancy their odds at shooting sports

60% say Games good advertisement for London; 48% for Britain as enthusiasm for Olympics grows

British public & fans divided over Team GB Olympic football manager choice to exclude Beckham

Britain sees sporting success as Olympic interest heads for gold ahead of Games

YouGov Profiles data shines a light on how Britons are watching the Olympics.

Opinion formers overwhelmingly see positive impact of Olympic Games in the UK