YouGov’s model was the most accurate in terms of seats and the second most accurate for vote share – but there are ways we could have been more accurate still

Britons do not think that the Conservatives are ready for government, nor that Badenoch looks like a prime minister in waiting

56% of Britons identify as working class, while seeing job and income as the most important factors in identifying class

What is the one news story the British public have heard most about in the last few days?

Environmentalism and feminism are viewed favourably by most Britons

We ask the public to tell us in their own words

Six in ten Britons say they’ve had to make cuts due to cost of living pressures, with half of Britons expecting their financial situation to worsen in the next year

What is the one news story the British public have heard most about in the last few days?

The public tell us in their own words

New YouGov survey takes in-depth look at attitudes towards assisted dying

What is the one news story the British public have heard most about in the last few days?

Only one in three believe that climate change is a result of human activity

Britons say the Church has little influence on day to day life in the UK

One in five Britons have a favourable view of the new Tory leader, while Farage’s figures improve

While 48% of Britons feel that qualifications for benefits are not strict enough, few believe main recipients of welfare are receiving too much support

Changes in technology and business practices are more likely to be seen as playing a major role in the fight against climate change

Our survey looks at attitudes to the Gaza conflict in Europe, and views on the possibility of escalation

57% of Britons are unhappy about Trump’s victory, with 55% saying it will be bad for the UK

Three quarters of Britons say shoplifting is being handled badly by police, but do see it as acceptable in certain circumstances

Using our AI Topic Quantifier tool, YouGov examines exactly what the main takeaway for Britons was from the 2024 Labour Budget