Articles (205)
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Olympics

Event
The most popular and the most famous sport event
15%

Olympic Holidays

Brand
The 56th most popular and the 53rd most famous amusement, cruise & travel agent brand
59%

Paris 2024 Summer Olympics

Event
The 5th most popular and the 3rd most famous sport event
70%

London 2012 Summer Olympics

Event
The 2nd most popular and the 4th most famous sport event
42%

Great Britain Olympic football team

Sports Team
The 5th most popular and the 6th most famous national football team
  • Interest in the Olympics and ParalympicsBig survey

    Interest in the Olympics and Paralympics

    The second part of the YouGov Sports Study focuses on the British public's interest in the Olympic Games and Paralympic Games, and their perceptions of their impact on society.

    2024-11-07
  • Are Britons looking forward to the Paris Olympics?Article

    Are Britons looking forward to the Paris Olympics?

    42% of Britons are interested in the Olympics, fewer than ahead of the London and Rio games

    2024-07-23
  • Which sports should be in the Olympics, and which shouldn’tBig survey

    Which sports should be in the Olympics, and which shouldn’t

    The YouGov Sports Study gauged public interest in the sports included in the most recent Summer Olympics cycle and considered whether certain sports should be added or removed

    2024-11-07
  • The YouGov Big Survey on Sports and the OlympicsBig survey

    The YouGov Big Survey on Sports and the Olympics

    As part of our Big Surveys project, YouGov recently conducted an in-depth study on sports, exploring Britons' attitudes and behaviours towards sports-related topics, from participation levels to political expressions within the arena.

    2024-11-07
  • A quarter of Britons think they could qualify for the 2028 OlympicsArticle

    A quarter of Britons think they could qualify for the 2028 Olympics

    The public are most likely to fancy their odds at shooting sports

    2024-08-10
  • Olympics ‘advertising Britain’Article

    Olympics ‘advertising Britain’

    60% say Games good advertisement for London; 48% for Britain as enthusiasm for Olympics grows

    2012-08-02
  • How will Britons watch the Tokyo Olympics?Article

    How will Britons watch the Tokyo Olympics?

    YouGov Profiles data shines a light on how Britons are watching the Olympics.

    2021-07-08
  • Brits associate Olympics with moneyArticle

    Brits associate Olympics with money

    Brits put money ahead of fair play and achievement in online Olympics survey

    2012-03-02
  • Olympic sentiment flying highArticle

    Olympic sentiment flying high

    Stephan Shakespeare - 'Sentiment surrounding 2012 Summer Olympics blazing once again'

    2012-08-01
  • The Olympics : a Year to GoArticle

    The Olympics : a Year to Go

    In one year from now the Olympic flame will be lit in the East of London and the capital’s third Olympic Games in just over a century will be underway. Already the celebrations are beginning. The sixth and final permanent venue, the Aquatics Centre, has been handed over to the Games’ organisers and Trafalgar Square has hosted a ceremony to mark the final countdown to the Games themselves. But should we really be celebrating, or has the cost already far outstripped the benefit?

    2011-07-27
  • Will Olympics leave sporting legacy?Article

    Will Olympics leave sporting legacy?

    53% think Olympics will ensure better sporting facilities; 47% say Games won’t encourage sport

    2012-08-02
  • The Olympics legacyArticle

    The Olympics legacy

    Opinion formers overwhelmingly see positive impact of Olympic Games in the UK

    2012-10-13
  • Interest in the London OlympicsArticle

    Interest in the London Olympics

    64% say Olympics will not be good for them; 48% says London was right to bid to host Games

    2012-03-30
  • Should skateboarding be an Olympic sport? Britons judge the Tokyo 2020 additionsArticle

    Should skateboarding be an Olympic sport? Britons judge the Tokyo 2020 additions

    Nine new events have been added to the upcoming Olympics

    2021-07-23
  • Tour win ‘more impressive’ than Olympic GoldArticle

    Tour win ‘more impressive’ than Olympic Gold

    69% say winning Tour de France 'more impressive' than gold at the Olympics

    2012-07-31
  • No Olympics for BeckhamArticle

    No Olympics for Beckham

    British public & fans divided over Team GB Olympic football manager choice to exclude Beckham

    2012-07-09
  • Olympic interest remains highArticle

    Olympic interest remains high

    Britain sees sporting success as Olympic interest heads for gold ahead of Games

    2012-06-13
  • Olympic dreamsArticle

    Olympic dreams

    Can anyone reach Olympic standard if they work hard enough? British opinion is divided, our poll shows, with just over a third of people thinking that with enough practice and dedication anyone young and fit could become an Olympic standard athlete, compared to a similar amount who say that the best athletes are just born that way, and no amount of practice and dedication would see them reach gold.

    2011-08-01
  • Who should light the Olympic flame?Article

    Who should light the Olympic flame?

    By the time the torch relay reaches the Olympic Park 8,000 people will have carried it on its journey across the UK, but it can only be handed to one individual for the final act of lighting the Olympic cauldron - who do you want it to be?

    2012-07-27
  • After the Olympics: British sport?Article

    After the Olympics: British sport?

    What future for British sport, asks John Humphrys, as the country basks in the afterglow of the nation's Olympic success

    2012-08-13

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