ArticleThree key findings from the 2025 Digital News Report
YouGov/Reuters 2025 Digital News Report is out now.
about 2 months ago- Article
Eurovision 2025: What do Britons think is in a winning song?
51% of Britons say that it’s more important for the best song to win than for it to be fun
3 months ago - Article
After a shaky start to the year, consumer confidence bounced back in February 2025
Consumer confidence rebounded in February 2025.
5 months ago - Article
40% of Britons haven’t read a single book in the last 12 months
The median Briton has read just three books in the past year
5 months ago - Article
Kanye West and Bianca Censori: Britons see the relationship as unhealthy
Yeezy is very unpopular in the UK
5 months ago - Article
YouGov/Cebr consumer confidence index registers biggest drop in retrospective business activity measures since the start of the pandemic
YouGov/Cebr's monthly consumer confidence index for January 2025.
6 months ago - Article
Who are Britain’s traitors and faithfuls?
The 20% of Britons who would choose to be a traitor are twice as likely to say they don’t mind being ruthless to get what they want
6 months ago - Article
How many Britons can play a musical instrument?
Piano and guitar are the instruments Britons are most likely to say they can play
7 months ago - Article
What TV quiz shows do Britons reckon they could win?
The public think they probably wouldn’t win on popular quiz shows, but are most likely to see Tipping Point and Catchphrase as their best hopes
8 months ago - Article
YouGov acquires Yabble
YouGov has acquired Yabble, the New Zealand based company that has pioneered the use of generative AI to deliver audience insights.
10 months ago - Article
Four in ten Britons say they are likely to watch Harry Potter TV show
Harry Potter is still popular with younger Britons, but its creator is not
11 months ago - Article
John Humphrys - Oasis: How Much is Too Much?
John Humphrys - Oasis: How Much is Too Much?
11 months ago - Article
What are the best Taylor Swift songs and albums, according to fans
1989 dominates among British Swifties, while the race is tighter among American fans
12 months ago - Article
Eurotrack: should Israel be allowed to compete in Eurovision?
Many viewers say so – but often this is because of geography rather than politics
about 1 year ago - Article
Eurotrack: who is watching Eurovision 2024 and why?
Britons are most likely to say they will be watching for ironic reasons
about 1 year ago - Article
There WAS enough room on Titanic debris for Jack, say Britons
By 50% to 17%, Britons who watched the movie say Jack and Rose could both have survived
over 1 year ago - Article
The cost of theatre tickets is main reason people don’t go
While three quarters of Britons are willing to go to the theatre, fewer than half have been in the last 12 months
over 1 year ago - Article
John Humphrys - Barbie and Ken… Who’s the Boss?
John Humphrys' weekly column for YouGov
almost 2 years ago - Article
Where do hamburgers come from?
Germans are more certain they are American than Americans are
almost 2 years ago - Article
Barbie dolls divide generations, with young Britons seeing a more positive impact
Despite the Barbie creator’s intentions for helping women in society, only one in five women think the dolls have had a positive impact
almost 2 years ago
Articles (13)
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How do Britons feel about expanding renewable energy?
Six in ten Britons support GB Energy in principle, with the public highly supportive of expanding renewable energy production
2024-08-12 - Article
Britons oppose new nuclear near them, but would support local wind farms
Support for nuclear also rises if it would further progress on net-zero
2022-04-11 - Article
Do Scots want green energy in Scotland?
From offshore wind farms to hydroelectric dams, the majority of Scots support more renewable energy infrastructure - but those who back the Scottish Conservatives are the most likely to have reservations
2019-11-19 - Article
Public opposition to fracking grows
In late 2013, more favoured than opposed fracking in Britain. Since then, public sentiment has reversed
2015-05-19 - Article
What are Labour's best and worst achievements in their first 100 days?
43% of Britons say Labour hasn’t done anything positive yet, while changes to winter fuel payments are seen as the worst thing they’ve done
2024-10-13 - Article
What do the public make of Labour's proposed planning reforms?
Public support many of Labour’s housing and planning reforms, but remain sceptical of building on ‘greenbelt’ land
2024-07-10 - Article
Britain’s Nuclear Power: Should China Be Involved?
George Osborne has been in China on a high-profile trade mission. The Chancellor wants to make Britain China’s ‘best partner in the West’ and to turn China into this country’s second largest trading partner by 2025. He wants to open up Chinese markets to British exporters and to attract Chinese ...
2015-09-23 - Article
Why do many Britons feel let down by Labour?
One in four Britons say they thought Labour would do well, but have been disappointed, with the winter fuel allowance changes being a key reason why
2024-09-24 - Article
How do Britons feel about the first 100 days of Labour government?
Half of Labour voters are disappointed by Starmer’s government, with four in ten Britons feeling the country is in a worse state than before the election
2024-10-11 - Article
John Humphrys - Windmills: Blessing or Curse?
John Humphrys' weekly column for YouGov
2023-09-08 - Article
Shale gas is even less popular in UK than coal
Solar power is the UK’s most well-regarded source of energy, and there is a clear consensus in the UK that renewable energy is a positive thing
2019-10-21 - Article
Focus on British attitudes to energy bills
It is sometimes a heresy to question a political consensus but looking at the political furore over energy bills in the UK, one is tempted to ask: why have energy bills and energy companies become a major political issue in the UK, even though our bills are not, by comparison ...
2014-04-08 - Article
Public attitudes to the household energy market
A YouGov-Cambridge report on attitudes to the household energy market, uniquely including the views of both consumers and the industry itself.
2014-04-11