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Pokemon Concierge
11%

Pokemon Concierge

TV Programme
The 659th most popular and the 579th most famous contemporary TV programme
Pokemon Sword and Shield
13%

Pokemon Sword and Shield

Video Game
The 119th most popular and the 89th most famous video game
Pokemon: Detective Pikachu
17%

Pokemon: Detective Pikachu

Movies
The 103rd most popular and the 59th most famous comedy movie
Pokemon Scarlet and Violet
19%

Pokemon Scarlet and Violet

Video Game
The 75th most popular and the 76th most famous video game
  • Bulbasaur, Squirtle, Charmander: which is the best starter Pokemon?Article

    Bulbasaur, Squirtle, Charmander: which is the best starter Pokemon?

    Following the release of Pokemon Go, YouGov finally settles the question first raised 20 years ago in Pokemon Red and Blue

    2016-07-21
  • These are the top video game franchises among young BritsArticle

    These are the top video game franchises among young Brits

    Pokemon remains the most powerful video game franchise among those 18-34 in Great Britain, according to YouGov Brand Rankings data.

    2021-10-25
  • Nintendo back in the game thanks to Pokemon GoArticle

    Nintendo back in the game thanks to Pokemon Go

    Pokémon Go has already established itself as the viral hit of 2016 – and it could not come soon enough for Nintendo. The game has taken a life of its own, as young smartphone users are able to act out a game from their childhoods’ in an ‘augmented reality’. ...

    2016-07-20
  • Gaming’s biggest Buzz movers in the UK for November 2021Article

    Gaming’s biggest Buzz movers in the UK for November 2021

    Halo saw the biggest Buzz increase among British gamers.

    2021-11-25
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Discover Key Insights on the UK General Election 2024

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  • 40% of Britons haven’t read a single book in the last 12 monthsArticle

    40% of Britons haven’t read a single book in the last 12 months

    The median Briton has read just three books in the past year

    2 months ago
  • Kanye West and Bianca Censori: Britons see the relationship as unhealthyArticle

    Kanye West and Bianca Censori: Britons see the relationship as unhealthy

    Yeezy is very unpopular in the UK

    2 months ago
  • Who are Britain’s traitors and faithfuls?Article

    Who are Britain’s traitors and faithfuls?

    The 20% of Britons who would choose to be a traitor are twice as likely to say they don’t mind being ruthless to get what they want

    4 months ago
  • How many Britons can play a musical instrument?Article

    How many Britons can play a musical instrument?

    Piano and guitar are the instruments Britons are most likely to say they can play

    4 months ago
  • What TV quiz shows do Britons reckon they could win?Article

    What TV quiz shows do Britons reckon they could win?

    The public think they probably wouldn’t win on popular quiz shows, but are most likely to see Tipping Point and Catchphrase as their best hopes

    5 months ago
  • Four in ten Britons say they are likely to watch Harry Potter TV showArticle

    Four in ten Britons say they are likely to watch Harry Potter TV show

    Harry Potter is still popular with younger Britons, but its creator is not

    8 months ago
  • John Humphrys - Oasis: How Much is Too Much?Article

    John Humphrys - Oasis: How Much is Too Much?

    John Humphrys - Oasis: How Much is Too Much?

    8 months ago
  • What are the best Taylor Swift songs and albums, according to fansArticle

    What are the best Taylor Swift songs and albums, according to fans

    1989 dominates among British Swifties, while the race is tighter among American fans

    9 months ago
  • Eurotrack: should Israel be allowed to compete in Eurovision?Article

    Eurotrack: should Israel be allowed to compete in Eurovision?

    Many viewers say so – but often this is because of geography rather than politics

    about 1 year ago
  • Eurotrack: who is watching Eurovision 2024 and why?Article

    Eurotrack: who is watching Eurovision 2024 and why?

    Britons are most likely to say they will be watching for ironic reasons

    about 1 year ago
  • There WAS enough room on Titanic debris for Jack, say BritonsArticle

    There WAS enough room on Titanic debris for Jack, say Britons

    By 50% to 17%, Britons who watched the movie say Jack and Rose could both have survived

    about 1 year ago
  • The cost of theatre tickets is main reason people don’t goArticle

    The cost of theatre tickets is main reason people don’t go

    While three quarters of Britons are willing to go to the theatre, fewer than half have been in the last 12 months

    about 1 year ago
  • John Humphrys - Barbie and Ken… Who’s the Boss?Article

    John Humphrys - Barbie and Ken… Who’s the Boss?

    John Humphrys' weekly column for YouGov

    over 1 year ago
  • Where do hamburgers come from?Article

    Where do hamburgers come from?

    Germans are more certain they are American than Americans are

    almost 2 years ago
  • Barbie dolls divide generations, with young Britons seeing a more positive impactArticle

    Barbie dolls divide generations, with young Britons seeing a more positive impact

    Despite the Barbie creator’s intentions for helping women in society, only one in five women think the dolls have had a positive impact

    almost 2 years ago
  • Charting the global landscape of esports viewershipArticle

    Charting the global landscape of esports viewership

    Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.

    almost 2 years ago
  • How many Britons agree with Andrew Tate’s views on women?Article

    How many Britons agree with Andrew Tate’s views on women?

    Approximately 6% - but those who agree and disagree have different beliefs on what his views on women actually are

    almost 2 years ago
  • Holly or Phil? YouGov Ratings data reveals a clear preferenceArticle

    Holly or Phil? YouGov Ratings data reveals a clear preference

    The public have a more positive opinion of Holly Willoughby than Phillip Schofield

    almost 2 years ago
  • John Humphrys - Lineker versus the Beeb: Who's right?Article

    John Humphrys - Lineker versus the Beeb: Who's right?

    Lineker calculated that he could win any battle and he was right. He proved that a star presenter with a lot of star friends and a lot of public support was more powerful than the most powerful man in the BBC.

    about 2 years ago
  • The best Taylor Swift albums and songs, according to SwiftiesArticle

    The best Taylor Swift albums and songs, according to Swifties

    Americans are much bigger fans of Lover, while Britons are more likely to opt for 1989

    about 2 years ago
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