Younger generations are more likely to name an American sitcom as their top choice

YouGov/Reuters 2025 Digital News Report is out now.

51% of Britons say that it’s more important for the best song to win than for it to be fun

Consumer confidence rebounded in February 2025.

The median Briton has read just three books in the past year

Yeezy is very unpopular in the UK

YouGov/Cebr's monthly consumer confidence index for January 2025.

The 20% of Britons who would choose to be a traitor are twice as likely to say they don’t mind being ruthless to get what they want

Piano and guitar are the instruments Britons are most likely to say they can play

The public think they probably wouldn’t win on popular quiz shows, but are most likely to see Tipping Point and Catchphrase as their best hopes

YouGov has acquired Yabble, the New Zealand based company that has pioneered the use of generative AI to deliver audience insights.

Harry Potter is still popular with younger Britons, but its creator is not

John Humphrys - Oasis: How Much is Too Much?

1989 dominates among British Swifties, while the race is tighter among American fans

Many viewers say so – but often this is because of geography rather than politics

Britons are most likely to say they will be watching for ironic reasons

By 50% to 17%, Britons who watched the movie say Jack and Rose could both have survived

While three quarters of Britons are willing to go to the theatre, fewer than half have been in the last 12 months

John Humphrys' weekly column for YouGov

Germans are more certain they are American than Americans are