Three major FPS video game franchises launched new titles recently. Which of them have generated a positive Buzz among gamers in Britain?

A look at markets and demographics in which gaming influencers hold the most sway?

A look at the shares of consumers in four key gaming markets – the United States, the United Kingdom, Germany, and France – that played the Minecraft in the last month.

A new YouGov study conducted across 17 markets worldwide asks consumers about how appropriate it is for various industries to engage in sports sponsorship.

YouGov reveals the celebrities, shows, and events that Brits enjoyed most in 2021

Rewards schemes will play an important supporting role in getting British consumers to come back to the movies.

The key trends and insights our data uncovered in the media, content and agencies world in 2021.

People tend to think gender-neutral sportsperson awards would lead to more male winners

YouGov Profiles data reveals the degree to which betting boosts engagement levels among fans of popular sports in Britain.

We tap into YouGov Profiles data from Great Britain to understand the key factors drawing consumers to play video games.

Two multiplex brands (Vue and Odeon) and two streaming services (My5 and Netflix) make it to the Biggest Brand Movers list in the United Kingdom in November.

Old and new villains top the list, along with some classic Halloween movie characters

Reports this week suggest that streaming service DAZN is on the verge of buying BT Sport for what could end up being a nine-figure sum. We explore YouGov data for a better understanding of the move.

And yes, Never Say Never Again IS a proper Bond movie

The public tend to think that it’s acceptable for writers to write outside their identity and that they can do so realistically – but ethnic minority and LGB Britons aren’t so sure

Plusnet has claimed the top spot in the September edition of YouGov’s Biggest Brand Movers in the UK.

We use YouGov BrandIndex to examine the sponsors that gained the most traction among fans of the Games in the United States and United Kingdom.

One-quarter (25%) of Americans say they are very or fairly interested in reading Prince Harry’s memoir when it publishes, while just 14% of Britons say the same.

Brits think it is, but also think brands are more focused on their own image than making a statement

YouGov BrandIndex data reveals that Pimm's registered upticks in nine metrics to claim the Biggest Brand Mover crown in July.