Last week high-street bakery chain Greggs reached out to rapper Stormzy to reveal he was the first member of an exclusive “next-level VIP” service for its most famous fans. The invite-only VIP card, which was accompanied by a promotional video describing the benefits, allows the user to order Greggs whenever and wherever they want.

Few Britons are interested in who wins various awards for best movie, TV show, book or band

Creators promise to revamp the humour but YouGov Tracker and Profiles data shows that some of the show’s classic jokes might not go over well with Britons this time around

Large majority of fans would also support a more diverse selection of contestants, including old, disabled and asexual stars

YouGov data shows Britons don’t want to see celebrities lecturing them on the real world and politics

As 2019 draws to a close, some will be sad to see it go, others cannot wait for 2020. YouGov Omnibus has asked our panelists what they thought about the year, from the best to the worst events, their favourite actors and best music acts.

YouGov and The7Stars’ latest whitepaper – Nostalgia – Is it what it used to be? – establishes that the UK loves to look back on the past. And though we might associate nostalgia with a sepia-filtered, white-fenced vision of mid-century life, it turns out that the most fondly-remembered decade is one that’s well within living memory: the 1990s.

Nostalgia is a powerful force: new research from YouGov and The7Stars reveals that, by 55% to 28%, Brits would much rather travel to the past than the future. But which parts of the past are most fondly remembered?

YouGov’s latest whitepaper – Nostalgia: Is it what it used to be? – reveals that many of us are occasionally nostalgic, and almost half of Britons (47%) ‘quite often’ or ‘almost always’ reflect positively on the past.

The power of reminiscence in marketing.