By Andrew Hutchinson on Social Media Today, 11th Apr 2022

There is at least one old adage that seems to have stood the test of time: if it ain’t broke... why fix it?

Spoiler alert: younger Brits are most likely to be bothered by hints about TV series and films before they’ve seen them

One in five ethnic minority Britons think written and broadcast news should use the word in full

By Lane Fisher on Brafton, 15th Feb 2022

YouGov quizzes 1,000 players of the hit word game

Three major FPS video game franchises launched new titles recently. Which of them have generated a positive Buzz among gamers in Britain?

A look at markets and demographics in which gaming influencers hold the most sway?

A look at the shares of consumers in four key gaming markets – the United States, the United Kingdom, Germany, and France – that played the Minecraft in the last month.

A new YouGov study conducted across 17 markets worldwide asks consumers about how appropriate it is for various industries to engage in sports sponsorship.

YouGov reveals the celebrities, shows, and events that Brits enjoyed most in 2021

Rewards schemes will play an important supporting role in getting British consumers to come back to the movies.

The key trends and insights our data uncovered in the media, content and agencies world in 2021.

People tend to think gender-neutral sportsperson awards would lead to more male winners

YouGov Profiles data reveals the degree to which betting boosts engagement levels among fans of popular sports in Britain.

We tap into YouGov Profiles data from Great Britain to understand the key factors drawing consumers to play video games.

Two multiplex brands (Vue and Odeon) and two streaming services (My5 and Netflix) make it to the Biggest Brand Movers list in the United Kingdom in November.

Old and new villains top the list, along with some classic Halloween movie characters

Reports this week suggest that streaming service DAZN is on the verge of buying BT Sport for what could end up being a nine-figure sum. We explore YouGov data for a better understanding of the move.

And yes, Never Say Never Again IS a proper Bond movie