ITV responded to complaints about Diversity's BLM dance routine with newspaper adverts, and have seen boosts to their brand health as a result.
One in seven Brits still use torrents and free streaming services to watch films despite the authorities best efforts to crack down on such practices
The Obamas are the world’s most admired man and woman
About one in five people (22%) see commercials as a positive addition when going to the cinema – but the majority of Britons (68%) disagree
YouGov CultureIndex shows that social distancing, hand-cleaning facilities, and mandatory masks are the most popular measures venues can take to make visitors feel comfortable again
YouGov’s new FootballIndex tool lets us rank Premier League clubs by alternative metrics
Britons are reluctant to pay for news subscriptions, and many actually believe that companies putting important stories behind paywalls is wrong
Cineworld is set to reopen in July 2020. Are customers ready to go back?
Nearly half of adults think it’s too soon for the return of top level football, but fans are split
How has Animal Crossing: New Horizons impacted Nintendo?
Could COVID-19 be the death of the cinema? YouGov data suggests otherwise
Sports fans say they want to see classic highlights, and the likes of Joe Wickes and Mr Motivator fill in for postponed sports coverage
Trust in broadsheet newspaper journalists has hit a six-year high since the 2019 general election, YouGov research shows, but Britons remain sceptical of other papers
At recent climate protests in Bristol Greta Thunberg claimed that the media has ignored the climate crisis, and YouGov research shows that a plurality of Britons agree: 40% say climate change does not get enough attention in the media.
New YouGov polling shows Britons recognise the value of sporting events for national morale, but think it’s best to put them on pause due to the coronavirus
Luxury fashion label Hugo Boss made headlines earlier this month when comedian Joe Lycett legally changed his name to “Hugo Boss”.
Last week high-street bakery chain Greggs reached out to rapper Stormzy to reveal he was the first member of an exclusive “next-level VIP” service for its most famous fans. The invite-only VIP card, which was accompanied by a promotional video describing the benefits, allows the user to order Greggs whenever and wherever they want.
Few Britons are interested in who wins various awards for best movie, TV show, book or band
Creators promise to revamp the humour but YouGov Tracker and Profiles data shows that some of the show’s classic jokes might not go over well with Britons this time around
Large majority of fans would also support a more diverse selection of contestants, including old, disabled and asexual stars