The ‘90s are the UK public’s most fondly-remembered decade
YouGov and The7Stars’ latest whitepaper – Nostalgia – Is it what it used to be? – establishes that the UK loves to look back on the past. And though we might associate nostalgia with a sepia-filtered, white-fenced vision of mid-century life, it turns out that the most fondly-remembered decade is one that’s well within living memory: the 1990s.5 days ago
Nostalgia across the decades
Nostalgia is a powerful force: new research from YouGov and The7Stars reveals that, by 55% to 28%, Brits would much rather travel to the past than the future. But which parts of the past are most fondly remembered?5 days ago
Nine in ten Brits are nostalgic
YouGov’s latest whitepaper – Nostalgia: Is it what it used to be? – reveals that many of us are occasionally nostalgic, and almost half of Britons (47%) ‘quite often’ or ‘almost always’ reflect positively on the past.5 days ago
Nostalgia - is it what it used to be?
The power of reminiscence in marketing.11 days ago
Unreal life: just 21% of Brits believe internet personalities portray life honestly
Most Brits don't trust what they see on social media. But do they mind?17 days ago
Honesty and social media - A case of sharing without caring?
YouGov analysis of honesty and social media.18 days ago
What’s more Marmite than Marmite?
Contrary to what you may have heard, a lot of people are neutral on Marmite – many other things are much more divisive23 days ago
Monty Python at 50: still beloved by Brits?
How popular are the comedy group’s films and television shows in 2019, and who is the nation’s favourite Python?about 1 month ago
Brits see straight through holographic concerts
The majority of Brits wouldn’t want to go to a concert fronted by a hologram rather than a live performerabout 2 months ago
Londoners agree: Hampstead Heath is Taylor Swift’s best date
Of all the dates listed in Swift’s latest song, a walk and a drink in Soho and high tea also proved popular with Londoners2 months ago