What Americans and Britons think about Prince Harry’s forthcoming memoir
One-quarter (25%) of Americans say they are very or fairly interested in reading Prince Harry’s memoir when it publishes, while just 14% of Britons say the same.8 days ago
Is it right for brands to boycott advertisers based on politics?
Brits think it is, but also think brands are more focused on their own image than making a statement17 days ago
UK – Biggest Brand Movers – July 2021
YouGov BrandIndex data reveals that Pimm's registered upticks in nine metrics to claim the Biggest Brand Mover crown in July.17 days ago
Who are GB News’ audience?
YouGov data dives into the new TV channel's key audience.22 days ago
Ad of the month UK – Fever-Tree
From taking up residency at events to organising workshops, Fever-Tree has managed to get the attention of consumers throughout the months of May and June.22 days ago
Post-lockdown, are people comfortable attending in-person concerts?
According to consumer data collected by YouGov in Australia, Canada, the United States, the United Kingdom, Denmark and the Philippines, on average nearly half (43%) of people are uncomfortable about visiting live events such as sports, music concerts, festivals; while just 38% say they are comfortable.29 days ago
Do football fans want to abolish the “away goals” rule?
Football fans are evenly split on the issue.about 1 month ago
UK – Biggest Brand Movers – June 2021
YouGov BrandIndex data reveals that GHD registered upticks in 10 metrics to claim the Biggest Brand Mover crown in June.about 2 months ago
Casinos: Almost four in ten of the public want to see mask compliance globally
More than half of the population in Mexico (55%), Spain (53%) and Singapore (52%) want staff in casinos to follow mask compliance.about 2 months ago
Which ‘Friends’ character do Brits think they are most like?
Are Brits a bit Monica, akin to Ross, or more Joey?2 months ago
Line of Duty: who do viewers think “H” really is?
The reveal of the long running series antagonist is set for this weekend3 months ago
Public opinion of most senior royals improves
Prince Edward and Prince Charles saw the largest boost in positive opinion, while Harry and Meghan are the only royals who did not see a favourable uptick3 months ago
Public opinion of Harry and Meghan falls to new low after Oprah interview
More people than not now have a negative view of Prince Harry, while public opinion of other senior royals largely remains unchanged5 months ago
The UK’s Best Brand Improvers 2020: How did they do it?
In a new webinar, “The UK’s Best Brand Improvers: How did they do it”, YouGov examines the ten companies that improved their brand health the most over the year.5 months ago
YouGov launches Global Fan Profiles – the most complete data in esports
Global Fan Profiles is built upon more than 300,000 interviews per year collected on a continuous basis. It provides an instant view of the size, make-up, attitudes and behaviors of fan bases in 32 key esports markets including the United States, China, India, Brazil, Germany, South Korea and Malaysia.5 months ago
Elf is Britain's favourite Christmas film
One in seven Britons who have a favourite Christmas film say Elf is their number one, while controversially Die Hard comes third7 months ago
These consumers are listening to music on their game consoles. What apps are they using?
As another console generation begins, one thing is for certain: These spec-ed out connected devices are not just for games - they are living room entertainment hubs.8 months ago
Royal popularity: Harry and Meghan drop significantly
The latest update to the YouGov Royal Favourability tracker sees Harry and Meghan’s scores reach their lowest point to date9 months ago
Gaming and Esports: The Next Generation
YouGov analysis of the Gaming and Esports market.9 months ago
ITV gets brand boost from supporting Diversity dance group performance
ITV responded to complaints about Diversity's BLM dance routine with newspaper adverts, and have seen boosts to their brand health as a result.10 months ago