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The second part of the YouGov Sports Study focuses on the British public's interest in the Olympic Games and Paralympic Games, and their perceptions of their impact on society.
42% of Britons are interested in the Olympics, fewer than ahead of the London and Rio games
The YouGov Sports Study gauged public interest in the sports included in the most recent Summer Olympics cycle and considered whether certain sports should be added or removed
As part of our Big Surveys project, YouGov recently conducted an in-depth study on sports, exploring Britons' attitudes and behaviours towards sports-related topics, from participation levels to political expressions within the arena.
The public are most likely to fancy their odds at shooting sports
60% say Games good advertisement for London; 48% for Britain as enthusiasm for Olympics grows
British public & fans divided over Team GB Olympic football manager choice to exclude Beckham
Britain sees sporting success as Olympic interest heads for gold ahead of Games
YouGov Profiles data shines a light on how Britons are watching the Olympics.
Opinion formers overwhelmingly see positive impact of Olympic Games in the UK
Brits put money ahead of fair play and achievement in online Olympics survey
Stephan Shakespeare - 'Sentiment surrounding 2012 Summer Olympics blazing once again'
64% say Olympics will not be good for them; 48% says London was right to bid to host Games
Majority of Brits approve of BBC Olympic coverage with 12% watching more than four hours daily
In one year from now the Olympic flame will be lit in the East of London and the capital’s third Olympic Games in just over a century will be underway. Already the celebrations are beginning. The sixth and final permanent venue, the Aquatics Centre, has been handed over to the Games’ organisers and Trafalgar Square has hosted a ceremony to mark the final countdown to the Games themselves. But should we really be celebrating, or has the cost already far outstripped the benefit?
53% think Olympics will ensure better sporting facilities; 47% say Games won’t encourage sport
Can anyone reach Olympic standard if they work hard enough? British opinion is divided, our poll shows, with just over a third of people thinking that with enough practice and dedication anyone young and fit could become an Olympic standard athlete, compared to a similar amount who say that the best athletes are just born that way, and no amount of practice and dedication would see them reach gold.
By the time the torch relay reaches the Olympic Park 8,000 people will have carried it on its journey across the UK, but it can only be handed to one individual for the final act of lighting the Olympic cauldron - who do you want it to be?
Nine new events have been added to the upcoming Olympics
69% say winning Tour de France 'more impressive' than gold at the Olympics