The YouGov Big Survey on Christmas looks at the financial aspects of Christmas and how much Britons spend over the holiday

Most Britons oppose any increase in the basic rate, but 25% support increasing it by 1p

YouGov BrandIndex data shows Vinted, Polestar, and TikTok Shop saw the strongest Ad Awareness gains in the UK for October 2025.

A wealth tax tops the list of measures the public would back

A new YouGov study of nine EU countries – Denmark, France, Germany, Italy, Lithuania, the Netherlands, Poland, Romania and Spain – examines how many people have been affected by the rising cost of living, and their economic expectations.

Belief that junior doctors are underpaid has fallen since their pay award last year

With the government shelving a reduction in the cash ISA limit, our poll finds it could have prompted 28% of those affected to transfer savings to a stocks and shares ISA

Consumer confidence fell in June 2025, according to the latest YouGov/Cebr data.

Labour voters say they would prefer the government to avoid cuts to services, even if that means increases to taxes or borrowing

Consumer confidence measures for March 2025.

81% of Britons say the government is badly handling the cost of living

70% of Britons think the government is managing the economy badly, with few expecting them to meet their economic targets

73% of Britons think the government is managing the economy badly, with the public tending to think the government taxes and spends too much

YouGov/Cebr's monthly consumer confidence index for January 2025.

78% of Britons say the economy is in a bad state, with just 13% believing Reeves is doing a good job as chancellor

Six in ten Britons say they’ve had to make cuts due to cost of living pressures, with half of Britons expecting their financial situation to worsen in the next year

Using our AI Topic Quantifier tool, YouGov examines exactly what the main takeaway for Britons was from the 2024 Labour Budget

The public are divided on its fairness, and few think it will leave the country better off

Nearly half of Britons support introducing a universal basic income, but only a quarter think the government could afford it

One in nine renters say they are finding it “very difficult” to afford housing