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Survey ResultsAdvertising representation | YouGov, 28-29 October 2025
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RatingsThe most popular contemporary olympics and athletics personalities in the UK
Explore popularity data with YouGov Ratings.
Big surveyInterest in the Olympics and Paralympics
The second part of the YouGov Sports Study focuses on the British public's interest in the Olympic Games and Paralympic Games, and their perceptions of their impact on society.
2024-11-07- Big survey
Which sports should be in the Olympics, and which shouldn’t
The YouGov Sports Study gauged public interest in the sports included in the most recent Summer Olympics cycle and considered whether certain sports should be added or removed
2024-11-07 - Survey Results
The Olympics in London
The British Olympic Association is urging the Government to support a bid for London to stage the Olympic Games in 2012. Would you...
2002-12-11 - Article
Are Britons looking forward to the Paris Olympics?
42% of Britons are interested in the Olympics, fewer than ahead of the London and Rio games
2024-07-23 - Article
The Olympics legacy
Opinion formers overwhelmingly see positive impact of Olympic Games in the UK
2012-10-13 - Survey Results
Olympic values (SMG Insight)
Brits put money ahead of fair play in online Olympics survey
2012-03-02 - Article
Olympics ‘advertising Britain’
60% say Games good advertisement for London; 48% for Britain as enthusiasm for Olympics grows
2012-08-02 - Article
Interest in the London Olympics
64% say Olympics will not be good for them; 48% says London was right to bid to host Games
2012-03-30 - Article
No Olympics for Beckham
British public & fans divided over Team GB Olympic football manager choice to exclude Beckham
2012-07-09 - Article
Olympic interest remains high
Britain sees sporting success as Olympic interest heads for gold ahead of Games
2012-06-13 - Article
Brits associate Olympics with money
Brits put money ahead of fair play and achievement in online Olympics survey
2012-03-02 - Article
Olympic sentiment flying high
Stephan Shakespeare - 'Sentiment surrounding 2012 Summer Olympics blazing once again'
2012-08-01 - Article
Olympic dreams
Can anyone reach Olympic standard if they work hard enough? British opinion is divided, our poll shows, with just over a third of people thinking that with enough practice and dedication anyone young and fit could become an Olympic standard athlete, compared to a similar amount who say that the best athletes are just born that way, and no amount of practice and dedication would see them reach gold.
2011-08-01 - Article
Who should light the Olympic flame?
By the time the torch relay reaches the Olympic Park 8,000 people will have carried it on its journey across the UK, but it can only be handed to one individual for the final act of lighting the Olympic cauldron - who do you want it to be?
2012-07-27 - Article
Will Olympics leave sporting legacy?
53% think Olympics will ensure better sporting facilities; 47% say Games won’t encourage sport
2012-08-02 - Article
Gold for BBC Olympic coverage
Majority of Brits approve of BBC Olympic coverage with 12% watching more than four hours daily
2012-08-10 - Article
Residential Olympic missiles?
British public split over placing missiles on residential buildings around London Olympic park
2012-05-23