Reform UK voters are the least likely to feel represented across five personal attributes

Consumer confidence didn't move in September 2025, although the underlying metrics did.

With the government shelving a reduction in the cash ISA limit, our poll finds it could have prompted 28% of those affected to transfer savings to a stocks and shares ISA

Consumer confidence rebounded in February 2025.

Few Britons say social or ethical considerations are a top factor in their choices

One in nine renters say they are finding it “very difficult” to afford housing

YouGov study on attitudes and expectations surrounding lab-grown meat finds significant scepticism, although men and younger people are more enthusiastic

Inflation may be down, but Britons are no less likely to say they are struggling with the cost of living

The public’s price advice is clear

John Humphrys' weekly column for YouGov

Most Britons are still cutting back on energy use in some way

The gift budget is the most likely to see cuts

How Britons feel about de-banking in the wake of the Farage/Coutts row.

Most renters are struggling, and many with mortgages expect to do so in the next 12 months

Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.

Consumer confidence surges back after dipping a month ago.

Consumer confidence rose as things got better across most measures we track.

Consumer confidence rose in January 2023, according to YouGov/Cebr data.

Across the world, people have a cynical view of the celebration

Consumer confidence improved slightly in December 2022.