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As anticipation for the reopening of outdoor hospitality grows, JD Wetherspoon's brand has enjoyed a boost in brand metrics.
In our recent panel discussion with agency and media industry leaders YouGov explored how agencies, brands and media companies can navigate the changing media landscape in the APAC region in 2021.
While the beginning of the pandemic was a difficult time for all businesses, food delivery apps like Deliveroo have since benefitted from increased enthusiasm for takeaways.
A look at social media engagement around the globe shows differences in the degree to which people are paying attention to or interacting with social media ads.
John Lewis faces store closures and job losses ahead and must rely on its strong brand to survive the impact of coronavirus.
Jaffa Cakes launch "Be what you want to be" advert and reopen the biscuit vs cake debate.
Consumers continue to feel more confident, according to the latest analysis from YouGov and the Centre for Economics and Business Research (Cebr)
As we approach the anniversary of a year since the pandemic was declared, we use the data we’ve collected shed light on how behaviours have changed during the pandemic, how perception of certain brands has shifted, and what measures will make consumers feel more comfortable as they return to normal life.
In a new webinar, “The UK’s Best Brand Improvers: How did they do it”, YouGov examines the ten companies that improved their brand health the most over the year.
Dunelm saw online sales boom at the end of 2020 as locked-down customer decorated their homes, despite stores being closed.
People who don't eat meat, or are trying to cut down, are more likely to consider buying and recommending M&S; following Veganuary campaign
Who buys books from Waterstones?
Despite struggling through the pandemic and entering administration, Paperchase's brand health improved over the past year.
Online fashion giant Asos has announced it has beat competitors to purchase the four main Arcadia brands in order to become the number one fashion destination for young, fashion-conscious shoppers worldwide.
Hopes that household finances, house prices and job security will be stronger in a year push up positive sentiment despite the national lockdown
As with so many of our habits right now, the way we shop has been impacted considerably by the coronavirus pandemic. How often did Americans and Brits shop for groceries over the last year?
Scores for B&Q; and Screwfix increased during 2020.
Online fashion giant has bought the Debenhams brand and website to broaden its customer base.
While JD Sports and Sports Direct may sell similar products, their customers remain very different.