Online fashion giant has bought the Debenhams brand and website to broaden its customer base.
While JD Sports and Sports Direct may sell similar products, their customers remain very different.
2020 has been a year of both challenges and opportunities for many of the UK’s major brands and effective advertising remains key to the survival for many. But who, according to YouGov data, has experienced the highest increase in advertising awareness over the past year?
Brands which are quick to offer their services in the interest of public health such as aiding the vaccine effort, reap the reputational rewards.
Yorkshire Tea claims Ad of the Month for December 2020.
Discount supermarket chain Aldi announced it would be expanding its click and collect grocery service in the run-up to Christmas, leading to record sales.
Consumer confidence figures have slowly improved in the latest analysis from YouGov and the Centre for Economics and Business Research (Cebr)
Another one in twenty people expect to start next year’s Christmas shopping before the end of the year
Britons are planning on spending £200 less than they did last year
People are progressing through their gift lists much faster than last year
While most people are buying presents and putting up decorations, many are skipping activities such as visiting family and Christmas shopping in-store
John Lewis' newly released 'Give a Little Love' advert is a hit with the British public but COVID-19 stops the advert having the impact seen in 2019.
Most Britons would not be too upset if someone passed on one of their gifts to someone else
Britons are more likely to give to charity if asked in person – by someone such as a friend or a fundraiser – than if prompted by an advert or email
Consideration for the struggling department store is higher among current and former customers of House of Fraser, which is part of Mike Ashley’s Fraser’s Group
As another console generation begins, one thing is for certain: These spec-ed out connected devices are not just for games - they are living room entertainment hubs.
Sainsbury's claims Ad of the Month for November 2020. Find out more.
For the majority of Debenhams’ history the store was a retail success, so what went wrong? YouGov BrandIndex data shows that while Britons are affectionate towards longstanding British brands, they will struggle if they don’t provide value for money.
Garden centres and pub gardens top the list
With the lockdown set to end soon, will adults be hitting the shops or sticking to online orders?