The growth of the eSports industry presents a great opportunity for brands, sponsors and the gambling industry - and particularly online betting brands. YouGov data helps to explain how those in the sector can capitalise on this relatively untapped market.

Ahead of the launch of arguably this year’s biggest computer game – FIFA 2018 – new research from YouGov reveals that close to four million Brits have watched eSports.

Despite increasing pressure to ‘go paperless’, the vast majority of UK businesses still print documents just to get ink-based signatures.

A majority of football fans believe that there are too many foreign signings in the Premier League

Football fans believe Martin Jol will be the next Premier League manager to be sacked, new YouGov research shows.

73% of Scots couldn't identify a single official sponsor of the Games and 79% couldn't identify an official supporter

Scottish omnibus: Only half the number of Scots who planned to apply for tickets actually did so

We are a nation of stressed staff - eating lunch ‘al desko’ as well as working overtime, through holidays and even when we’re ill

The majority of British football fans believe that FIFA made the wrong decision in awarding the 2022 tournament to Qatar

An increase in tablet and smartphone ownership has led to high levels of gaming on these devices