In his UK role, Ben leads YouGov’s RealTime research team and is part of the leadership team at YouGov UK. YouGov RealTime provides clients with regional, national and international fast-turnaround research solutions form its suite of B2C and B2B Omnibus and Targeted research tools.
Ben works with YouGov clients from virtually all sectors, including Sky, WE Communications, Aviva, the NSPCC and Lloyds Banking Group. Ben is passionate about empowering clients with accurate, up-to-the-minute data. He has recently overseen a period of a huge transformation for RealTime research, ensuring clients are empowered to truly own their research data, through the advent of online survey collaboration tools, live survey reporting and online analytics portals.
Prior to joining YouGov in 2011, Ben has worked in WPP group (BMRB, now TNS) across various sectors including employee engagement solutions and omnibus research. Ben has also worked in the diplomatic service at the Foreign & Commonwealth Office.
Mixed reactions to current brand comms
The COVID-19 pandemic has forced brands to adapt many facets of their businesses, from HR policies and staffing to supply chains and logistics. It has also influenced a shift in how companies are communicating with their audiences – and some are doing so more successfully than others.18 May 2020
Why understanding your audiences is crucial in getting your message and tone right during COVID-19
Understanding how coronavirus is affecting your audiences and what is important to them at this time is crucial in terms of getting the tone and message right – and communicating with them where and when is most appropriate.13 May 2020
Do e-cigarettes help smokers quit?
They’ve been around for less than a decade, but e-cigarettes have already helped many Britons give up smoking and are increasingly taking over from patches and chewing gum. A recent study by University College London found that e-cigarettes are more effective than nicotine patches at helping smokers quit.28 Jun 2019
Do restaurants take food allergies seriously?
A new YouGov Omnibus survey reveals that although the majority of those surveyed (56%) say restaurants take their food sensitivity seriously, a quarter (25%) don’t agree.13 Mar 2019
Introducing YouGov Collaborate: a new way to get the most out of your research
Our new online scripting dashboard, alongside live reporting, means you can design your own surveys, get results in real time and showcase the data faster.10 Jan 2019
One in five grandparents has a favourite grandchild
One in five of those who have two or more grandchildren say that they have a favourite.19 Oct 2018
Public split on restaurants displaying calorie counts on menus
News emerged this week of potential plans to oblige restaurants in England to put calorie counts on menus06 Sep 2018
Who are the people that communicate with spirits?
As part of our series of articles on 'unusual' hobbies, YouGov Omnibus team explores the 1% of the UK population who say that they communicate with ghosts or take part in paranormal investigations. Our research finds that more than half (57%) of those who communicate with spirits...28 Aug 2018
The people who get a buzz from beekeeping
YouGov Omnibus team recently asked people across the UK if they had any interesting hobbies and 1% of the population told us they keep bees. Three quarters (72%) of beekeepers surveyed believe that this pastime is unusual. Beekeeping is not a hobby that can entered into...22 Aug 2018
What makes a home-brewer tick?
YouGov Omnibus recently asked people across the UK if they had any noteworthy hobbies31 Jul 2018