Grand National remains a sporting highlight for public despite safety worries
YouGov data shows that while the traditional highlight of the racing year remains popular, there are
Amelia Brophy is Head of Data Products, UK leading the team delivering YouGov’s Plan & Track services. She is fascinated by diving into numbers behind business performance, understanding the real value drivers, brainstorming client problems and developing solutions to take advantage of opportunities.
Prior to joining YouGov, Amelia was Senior Vice President, Client Services at Nielsen Sports and has enjoyed a career spanning global brand icons and agencies across the US, UK, and Australia. With insights from working with household names and a diverse client portfolio including government, arts, sports, FMCG, financial services, automotive, and alcohol; Amelia’s achievements include leading industrialization for successful sale for a US start-up, growing revenue by 100%+; bringing in and leading delivery on tier-1 accounts within a market research agency; driving market winning commercial innovation; and hiring & developing high performing client service and data & analytics teams.
YouGov data shows that while the traditional highlight of the racing year remains popular, there are
Boots has replaced Marks and Spencer at the top of YouGov BrandIndex’s Women’s Rankings, new analysis reveals.
What marks out staycationers from those who holiday abroad?
William Hill's consumer perception takes a hit after gambling commission ruling
As McVitie’s moves on from its longstanding ‘Sweeet’ campaign for a new marketing drive which has launched under the strapline ‘Sweeter Together’, it’s a ...
At one time, the NME was an essential part of popular musical culture, with a host of iconic stars gracing its cover
BrewDog's launch of a ‘Pink IPA’ to coincide with International Women’s Day, appears to be a rare misstep.
This week brought the unfortunate news that retailer Toys R Us had been placed into administration
This month, AncestryDNA is the brand that has achieved the greatest uplift in its Ad Awareness score.
While Dyson had been a fixture in our top ten brands for the past four years, but it dropped to 13th place in the ...