Inside the mindset – Staycationers
What marks out staycationers from those who holiday abroad?
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William Hill’s fine comes at the worst possible time for gambling industry
William Hill's consumer perception takes a hit after gambling commission ruling
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McVitie's in strong position as it launches new campaign
As McVitie’s moves on from its longstanding ‘Sweeet’ campaign for a new marketing drive which has launched under the strapline ‘Sweeter Together’, it’s a ...
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How music obsessives fell out of love with the NME
At one time, the NME was an essential part of popular musical culture, with a host of iconic stars gracing its cover
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BrewDog's Pink IPA launch: misguided and a missed opportunity
BrewDog's launch of a ‘Pink IPA’ to coincide with International Women’s Day, appears to be a rare misstep.
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How Toys R Us struggled as consumer habits changed
This week brought the unfortunate news that retailer Toys R Us had been placed into administration
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Ad of the month – AncestryDNA
This month, AncestryDNA is the brand that has achieved the greatest uplift in its Ad Awareness score.
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Dyson - increased press coverage, but perception is declining
While Dyson had been a fixture in our top ten brands for the past four years, but it dropped to 13th place in the ...
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What is behind Sky Bet’s rise?
It is a good time to analyse how the brand has been performing over the past twelve months.
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How the Netflix and Paramount Cloverfield deal could affect filmgoers – and cinemas
Are straight-to-streaming film releases likely to catch on among Brits? During last week's Super Bowl, Paramount unexpectedly released the third instalment of the Cloverfield ...
