Ad of the month - KFC
This month, KFC is the brand which has achieved the biggest uplift in its Ad Awareness.
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Gambling in America – are sporting fans ready for it?
In mid-May, the US Supreme Court made a landmark ruling which could allow individual states across the nation to legalise sports betting
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A nation of loyalty members: Three quarters of Brits belong to a loyalty scheme
In the face of great change on the high street, new research from YouGov and partnership and rewards agency Mando-Connect shows Britons’ affinity for ...
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Ad of the month – McDonald’s
This month, McDonald’s is the brand that has achieved the biggest uplift in its ad awareness.
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John Lewis is the brand Britons would be proudest to work for
John Lewis is the brand that Britons would be proudest to work for according to new analysis from YouGov BrandIndex.
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Peroni vs Stella – who is winning the premium beer battle?
The lager market is crowded, with brands battling for market share while trying to differentiate themselves from the competition.
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Ad Analysis – Old Speckled Hen
In recent years Old Speckled Hen has seen sales decline, squeezed by the explosion of new and exciting real ale options.
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YouGov’s Beer Map of Britain
Heineken dominates in London, John Smiths is top choice in Yorkshire and Tennent’s rules supreme in Scotland.
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House of Fraser is losing out among younger shoppers
This week, it was revealed that House of Fraser is to close stores as part of a restructuring of its business.
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Ad of the month – Dyson
This month, Dyson is the brand which has achieved the biggest uplift in its Ad Awareness score.
