Ad of the month – AncestryDNA
This month, AncestryDNA is the brand that has achieved the greatest uplift in its Ad Awareness score.
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Dyson - increased press coverage, but perception is declining
While Dyson had been a fixture in our top ten brands for the past four years, but it dropped to 13th place in the ...
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What is behind Sky Bet’s rise?
It is a good time to analyse how the brand has been performing over the past twelve months.
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How the Netflix and Paramount Cloverfield deal could affect filmgoers – and cinemas
Are straight-to-streaming film releases likely to catch on among Brits? During last week's Super Bowl, Paramount unexpectedly released the third instalment of the Cloverfield ...
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Negative headlines, but bettors retain their enthusiasm
As we enter a new year, it’s a good time to look back at how consumer perception regarding the gambling industry has shifted
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Aldi and Lidl top BrandIndex Rankings for fourth consecutive year
Netflix jumps above BBC iPlayer to secure third place
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Ad of the month – Cadbury’s Crème Egg
This month, Cadburys Crème Egg is the brand achieving the biggest uplift in its Ad Awareness score.
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Who is on top in the Nike vs. Adidas battle?
YouGov brand tracking data in the UK underlines the how close the incessant battle between Adidas and Nike is.
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Irn-Bru brouhaha - will recipe change damage the brand?
Lovers of Irn Bru were said to be panicked by the news that the Scottish fizzy drink manufacturer is to change recipe to avoid ...
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Poundland’s X-rated ads generated publicity, but consumer perception has dropped
The Advertising Standards Agency is to launch an investigation into budget retailer Poundland.
