Most Britons want brands to take a moral stance
How important is it for brands to become involved in social matters? And what do consumers think of them when they do?
Amelia Brophy is Head of Data Products, UK leading the team delivering YouGov’s Plan & Track services. She is fascinated by diving into numbers behind business performance, understanding the real value drivers, brainstorming client problems and developing solutions to take advantage of opportunities.
Prior to joining YouGov, Amelia was Senior Vice President, Client Services at Nielsen Sports and has enjoyed a career spanning global brand icons and agencies across the US, UK, and Australia. With insights from working with household names and a diverse client portfolio including government, arts, sports, FMCG, financial services, automotive, and alcohol; Amelia’s achievements include leading industrialization for successful sale for a US start-up, growing revenue by 100%+; bringing in and leading delivery on tier-1 accounts within a market research agency; driving market winning commercial innovation; and hiring & developing high performing client service and data & analytics teams.
How important is it for brands to become involved in social matters? And what do consumers think of them when they do?
The history of pop music has been characterised by high-profile rivals battling for chart supremacy
This month, Cadbury Roses is the brand which has achieved the highest uplift in its Ad Awareness in the UK.
Last month, news emerged from the world of motorsport which caught the eye of the gambling industry
ASOS was announced as the ‘Brand of the Year’ at this this year’s Marketing Week Masters.
The brand released a 90 second long advert during The Great British Bake Off at the beginning of September,
In early September, sportswear brand launched a major campaign to mark the 30th anniversary of its ‘Just Do It’ slogan.
YouGov data helps to explain who is driving the bingo boom, as well which brands are performing well
Norwegian Air and Jet 2 have improved their standing among the general public – and continue to disrupt the short and long haul market.
This month, energy drinks brand Carabao is the brand which has achieved the highest uplift in its Ad Awareness in the UK. The Thai ...