Most Britons want brands to take a moral stance
How important is it for brands to become involved in social matters? And what do consumers think of them when they do?
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YouGov Ratings solves age-old music arguments
The history of pop music has been characterised by high-profile rivals battling for chart supremacy
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Ad of the Month - Cadbury Roses
This month, Cadbury Roses is the brand which has achieved the highest uplift in its Ad Awareness in the UK.
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F1 sponsorship is major opportunity for gambling brands
Last month, news emerged from the world of motorsport which caught the eye of the gambling industry
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ASOS – Marketing Week Masters ‘Brand of the Year’
ASOS was announced as the ‘Brand of the Year’ at this this year’s Marketing Week Masters.
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Ad of the Month - John Lewis
The brand released a 90 second long advert during The Great British Bake Off at the beginning of September,
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Nike's controversial campaign plays well with key target demographic
In early September, sportswear brand launched a major campaign to mark the 30th anniversary of its ‘Just Do It’ slogan.
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A full house – who is driving online bingo’s growth?
YouGov data helps to explain who is driving the bingo boom, as well which brands are performing well
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Disruption in the airline industry - Norwegian Air and Jet2 take flight
Norwegian Air and Jet 2 have improved their standing among the general public – and continue to disrupt the short and long haul market.
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Ad of the month UK – Carabao
This month, energy drinks brand Carabao is the brand which has achieved the highest uplift in its Ad Awareness in the UK. The Thai ...
