Gambling brands have now relented, reacted to increased public pressure and scrutiny, and announced changes to industry governance.
YouGov’s brand advocacy rankings are a form of net promoter score and look at brands’ current and former customers and analyse which ones have ...
How important is it for brands to become involved in social matters? And what do consumers think of them when they do?
The history of pop music has been characterised by high-profile rivals battling for chart supremacy
This month, Cadbury Roses is the brand which has achieved the highest uplift in its Ad Awareness in the UK.
Last month, news emerged from the world of motorsport which caught the eye of the gambling industry
ASOS was announced as the ‘Brand of the Year’ at this this year’s Marketing Week Masters.
The brand released a 90 second long advert during The Great British Bake Off at the beginning of September,
In early September, sportswear brand launched a major campaign to mark the 30th anniversary of its ‘Just Do It’ slogan.
YouGov data helps to explain who is driving the bingo boom, as well which brands are performing well