Food manufacturers should take advantage of ‘flexitarian’ rise
Consumption of meat and dairy alternatives such as Quorn and plant-based milk is growing, even among people who are not exclusively vegan or vegetarian.
Amelia Brophy is Head of Data Products, UK leading the team delivering YouGov’s Plan & Track services. She is fascinated by diving into numbers behind business performance, understanding the real value drivers, brainstorming client problems and developing solutions to take advantage of opportunities.
Prior to joining YouGov, Amelia was Senior Vice President, Client Services at Nielsen Sports and has enjoyed a career spanning global brand icons and agencies across the US, UK, and Australia. With insights from working with household names and a diverse client portfolio including government, arts, sports, FMCG, financial services, automotive, and alcohol; Amelia’s achievements include leading industrialization for successful sale for a US start-up, growing revenue by 100%+; bringing in and leading delivery on tier-1 accounts within a market research agency; driving market winning commercial innovation; and hiring & developing high performing client service and data & analytics teams.
Consumption of meat and dairy alternatives such as Quorn and plant-based milk is growing, even among people who are not exclusively vegan or vegetarian.
Soup and sauce maker replaces Boots at top of YouGov’s latest BrandIndex Women’s Choice Best Brand Rankings
This month, Haribo achieved the highest uplift compared to January in Ad Awareness of any brand in the UK.
Last week Paddy Power continued their shock-tactic advertising strategy following a long line of provocative stunts, including pretending to cut “C’MON ENGLAND” into the ...
This month, Gillette achieved the highest uplift in Ad Awareness of any brand in the UK.
Netflix ends dominant run for discount supermarkets
Last month Barclays became the first high street bank to allow customers to ‘switch off’ certain types of spending on their debit cards - ...
This month, Ferrero Rocher achieved the highest uplift in Ad Awareness of any brand in the UK.
Gambling brands have now relented, reacted to increased public pressure and scrutiny, and announced changes to industry governance.
YouGov’s brand advocacy rankings are a form of net promoter score and look at brands’ current and former customers and analyse which ones have ...