Consumption of meat and dairy alternatives such as Quorn and plant-based milk is growing, even among people who are not exclusively vegan or vegetarian.
Soup and sauce maker replaces Boots at top of YouGov’s latest BrandIndex Women’s Choice Best Brand Rankings
This month, Haribo achieved the highest uplift compared to January in Ad Awareness of any brand in the UK.
Last week Paddy Power continued their shock-tactic advertising strategy following a long line of provocative stunts, including pretending to cut “C’MON ENGLAND” into the ...
This month, Gillette achieved the highest uplift in Ad Awareness of any brand in the UK.
Netflix ends dominant run for discount supermarkets
Last month Barclays became the first high street bank to allow customers to ‘switch off’ certain types of spending on their debit cards - ...
This month, Ferrero Rocher achieved the highest uplift in Ad Awareness of any brand in the UK.
Gambling brands have now relented, reacted to increased public pressure and scrutiny, and announced changes to industry governance.
YouGov’s brand advocacy rankings are a form of net promoter score and look at brands’ current and former customers and analyse which ones have ...