Favourite food map reveals how taste varies across Britain
Which takeaways and restaurants are Britain's favourites?
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Monzo customers are 2019’s keenest brand advocates
New analysis from YouGov BrandIndex reveals that the company with the strongest brand advocates in 2019 is Monzo.
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The ‘90s are the UK public’s most fondly-remembered decade
YouGov and The7Stars’ latest whitepaper – Nostalgia – Is it what it used to be? – establishes that the UK loves to look back ...
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Nostalgia across the decades
Nostalgia is a powerful force: new research from YouGov and The7Stars reveals that, by 55% to 28%, Brits would much rather travel to the ...
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Nine in ten Brits are nostalgic
YouGov’s latest whitepaper – Nostalgia: Is it what it used to be? – reveals that many of us are occasionally nostalgic, and almost half ...
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Ad of the Month UK – Marmite
This month Marmite achieved the highest uplift in Ad Awareness of any brand in the UK with a +7.0 change
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Netflix remains number one brand among millennials for the third year
Netflix is the most positively talked about brand among millennials for the third year in a row with a score of 80.2 and a ...
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Ad of the Month UK – Apple iPhone
This month, Apple’s iPhone achieved the highest uplift in Ad Awareness of any brand in the UK with a +7.9 change
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Ad of the Month UK – Tesco
This month, Tesco achieved the highest uplift in Ad Awareness of any brand in the UK with a change in score of 4.3.
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Retail tops YouGov’s brand health rankings
The high street may be struggling, but YouGov’s latest brand health rankings is still topped by retail brands.
