UK Ad of the Month – On the Beach
This month, On the Beach achieved the highest uplift in Ad Awareness of any brand in the UK.
Amelia Brophy is Head of Data Products, UK leading the team delivering YouGov’s Plan & Track services. She is fascinated by diving into numbers behind business performance, understanding the real value drivers, brainstorming client problems and developing solutions to take advantage of opportunities.
Prior to joining YouGov, Amelia was Senior Vice President, Client Services at Nielsen Sports and has enjoyed a career spanning global brand icons and agencies across the US, UK, and Australia. With insights from working with household names and a diverse client portfolio including government, arts, sports, FMCG, financial services, automotive, and alcohol; Amelia’s achievements include leading industrialization for successful sale for a US start-up, growing revenue by 100%+; bringing in and leading delivery on tier-1 accounts within a market research agency; driving market winning commercial innovation; and hiring & developing high performing client service and data & analytics teams.
This month, On the Beach achieved the highest uplift in Ad Awareness of any brand in the UK.
Over four in ten Brits aren't using food delivery apps.
This month John Lewis achieved the highest uplift in Ad Awareness of any brand in the UK with a +27.6 change
One in ten Brits gets a takeaway at least once a week.
Which takeaways and restaurants are Britain's favourites?
New analysis from YouGov BrandIndex reveals that the company with the strongest brand advocates in 2019 is Monzo.
YouGov and The7Stars’ latest whitepaper – Nostalgia – Is it what it used to be? – establishes that the UK loves to look back ...
Nostalgia is a powerful force: new research from YouGov and The7Stars reveals that, by 55% to 28%, Brits would much rather travel to the ...
YouGov’s latest whitepaper – Nostalgia: Is it what it used to be? – reveals that many of us are occasionally nostalgic, and almost half ...
This month Marmite achieved the highest uplift in Ad Awareness of any brand in the UK with a +7.0 change