Ad of the month UK – Carabao
This month, energy drinks brand Carabao is the brand which has achieved the highest uplift in its Ad Awareness in the UK. The Thai ...
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EasyJet seen as best value airline among budget beach-holiday bookers
New research from YouGov indicates that EasyJet has maintained its position as the best value for money airline among budget beach-holiday bookers.
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Premier League returns and Paddy Power stands out once again
The Premier League is back – once again providing betting brands with untold opportunities to appeal to potential punters.
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Macmillan tops YouGov CharityIndex Rankings for second year running
For the second year in a row, Macmillan Cancer Support tops YouGov’s CharityIndex rankings.
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Ad of the month - KP Nuts
This month, KP Nuts is the brand that has achieved the biggest uplift in its Ad Awareness score.
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Google keeps top spot in YouGov’s global brand health rankings
Google tops YouGov BrandIndex’s annual global brand health rankings. In a list dominated by digital brands, the search giant stays ahead of sister company ...
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Paddy Power’s polar bear controversy helps its Ad Awareness rocket
As the dust settles on another memorable World Cup tournament, we assess which betting brands achieved the greatest cut-through with their marketing efforts
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How will Lush’s 'anti spy cops' campaign play with its target audience?
Soap and cosmetic product pioneer Lush found itself in hot water recently, following its campaign which railed against police corruption.
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Ad of the month - KFC
This month, KFC is the brand which has achieved the biggest uplift in its Ad Awareness.
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Gambling in America – are sporting fans ready for it?
In mid-May, the US Supreme Court made a landmark ruling which could allow individual states across the nation to legalise sports betting
