Inside the mindset of Alfa Romeo drivers
For years, people have made connections between the type of car someone drives and their personality.
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John Lewis Christmas ads: how do the past five years compare?
Christmas ad season is in full swing, and with all major players having rolled out their festive ads, it’s a good time to look ...
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MoneySavingExpert.com tops YouGov brand advocacy rankings
MoneySavingExpert has the strongest advocates of any brand, new findings from YouGov BrandIndex reveal.
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Ladbrokes Coral the latest to suffer consumer perception hit
The betting watchdog ruled that the bookmaker failed to intervene when two ‘problem gamblers’ lost £1.3m in stolen money on its casino website, despite ...
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Is British Airways losing altitude with the public?
In the current travails of the airline industry, British Airways is better off than many of its competitors. In its half yearly report in ...
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Will Betfair’s Ferdinand fight campaign pack a marketing punch?
News that former Manchester United and England footballer Rio Ferdinand is to turn his attention to boxing at the age of 38 raised eyebrows ...
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Inside the mindset of the frugal consumer
As the old saying goes, “watch the pennies and the pounds will look after themselves.”
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Dove brand perception suffers from advert backlash - but it should recover
This week, Dove withdrew a Facebook advert following accusations it was racist.
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Netflix is the most positively talked about brand among millennials
Netflix is the most positively talked about brand among millennials, new data from YouGov BrandIndex reveals.
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Betting firm’s consumer perception suffers after record fine
Recently, 888.com was fined a record amount for failing vulnerable customers
