Amelia Brophy is Head of Data Products, UK leading the team delivering YouGov’s Plan & Track services. She is fascinated by diving into numbers behind business performance, understanding the real value drivers, brainstorming client problems and developing solutions to take advantage of opportunities.
Prior to joining YouGov, Amelia was Senior Vice President, Client Services at Nielsen Sports and has enjoyed a career spanning global brand icons and agencies across the US, UK, and Australia. With insights from working with household names and a diverse client portfolio including government, arts, sports, FMCG, financial services, automotive, and alcohol; Amelia’s achievements include leading industrialization for successful sale for a US start-up, growing revenue by 100%+; bringing in and leading delivery on tier-1 accounts within a market research agency; driving market winning commercial innovation; and hiring & developing high performing client service and data & analytics teams.
How will Britons watch the Tokyo Olympics?
YouGov Profiles data shines a light on how Britons are watching the Olympics.08 Jul 2021
Who are GB News’ audience?
YouGov data dives into the new TV channel's key audience.08 Jul 2021
Has football really lost its way with younger fans?
YouGov's Amelia Brophy explores how younger and older fans watch football.17 Jun 2021
Ad of the Month UK: Sainsbury’s
Sainsbury's claims Ad of the Month for November 2020. Find out more.08 Dec 2020
Ad of the Month UK: Apple iPhone
This month, Apple iPhone achieved the biggest uplift in its Ad Awareness score with a +11.1 point improvement03 Nov 2020
Can travel firms still win customers?
Consumers still feel uneasy about travelling but there are some glimpses of respite for the UK travel industry, says YouGov’s Amelia Brophy13 Oct 2020
Ad of the Month UK: Santander
This month Santander achieved the highest uplift in Ad Awareness of any brand in the UK with a +12.1 rise06 Oct 2020
COVID puts Brits off booking holidays in advance
Many Britons are concerned about booking trips unless they’re in the distant future. But there are ways that travel firms can target their marketing to reach a willing audience, says YouGov’s Amelia Brophy17 Sep 2020
Ad of the Month UK – McDonald’s
This month McDonald’s achieved the highest uplift in Ad Awareness of any brand in the UK with a +9.9 point rise05 Aug 2020
Boohoo's reputation craters after modern slavery allegations
Modern slavery allegations affected Boohoo's buzz and reputation scores.15 Jul 2020