Paddy Power sponsorship stunt powers up consideration for brand
Bookmaker Paddy Power got the media talking last week over its controversial shirt sponsorship of English Football League club, Huddersfield Town FC.24 days ago
English cricket fans suffer fair-play crisis of confidence
Ahead of this week’s Cricket World Cup, English cricket fans have been revealed as among the least likely in the world to believe their national team upholds the highest standards of fair play.3 months ago
Is it time we allowed standing at football again?
Nearly two-thirds of MPs believe safe-standing should be allowed in English football's top two tiers, a new YouGov survey finds3 months ago
Most gamblers support new safeguards
New gambling safeguards such as limiting maximum stakes and the speed at which bets can be placed have been proposed to provide more protection for online gamblers.3 months ago
Grand National continues to dominate but Gold Cup remains favourite of racing fans
When it comes to horse-racing, the UK public is spoiled for its choice of blue riband properties. But how are they perceived?4 months ago
John Humphrys - Transgender Athletes: Fair or Unfair Competition?
With the 2020 Olympic Games just over a year away a row has blown up about what conditions, if any, should apply to transgender athletes wishing to compete.5 months ago
Puma claws Manchester City away from Nike to grow their consumer impression
Premier League champions Manchester City have signed a long-term shirt sponsorship deal with German sportswear brand Puma, ending a 7-year agreement with Nike. The move will put a different logo on players’ chests but also affect loyal fans.6 months ago
It’s Germany v England in the UEFA Champions League. But who cares more about the tournament?
With every German team facing an English side in the last 16 of the Champions League this season, we thought we would take a look at the perceptions of the property in the two countries. It’s worth noting that in Germany, following years of at least one game being broadcast on6 months ago
FIFA World Cup surges in popularity among Britons
FIFA World Cup makes a remarkable comeback6 months ago
Andy Murray: a sporting hero for Brits and brand sponsorships
As Andy Murray retired this week (or maybe didn’t – who knows?) we thought we’d take a quick look at the impact his 14-year career made in the UK.7 months ago