Despite the pandemic-related restrictions on the Tokyo Olympics, sponsors of the Games gained traction in Japan even before the event began and continue to reap dividends, our data shows.

Nine new events have been added to the upcoming Olympics

One in three of those who previously didn’t think it was a serious problem now do so

The public are inclined to say that the Tokyo games won’t be as good as the London and Rio games

The games are set to begin on 23 July

YouGov surveys 4,500 football fans in nine European nations

YouGov asks fans in England and Italy: is it coming home or going to Rome?

YouGov Profiles data shines a light on how Britons are watching the Olympics.

Our new tool – YouGov Global Gambling Profiles – sheds light on the biggest gambling markets around the world, as well as the differences in gambler behavior and attitudes.

While we’re still some way from knowing which nation will win Euro 2020, at YouGov we already have a clear idea of which advertisers are using the tournament to good effect.

A new YouGov survey regarding gambling intentions shows nearly one in ten (9%) British adults plan to place a bet of some kind on the upcoming Olympic Games in Tokyo, scheduled to begin July 23. Younger Brits — aged between 18-24 (15%) and 25-39 (12%) — are most likely to ramp up the excitement of the Games with a wager.

Football fans are evenly split on the issue.

Opinion of some of the football clubs involved in the ill-received European Super League proposal has started to rebound following a dramatic drop in Buzz scores earlier in the year, YouGov Sport data shows.

A YouGov Direct survey conducted across the United States, Great Britain and Australia shows that they may be a much stronger appetite for watching live action from the 2021 Tour de France.

For most people around the world, the reasons they don’t currently engage in women’s sport are related to its lower overall profile, rather than the game or sport itself or how it’s played relative to men’s versions. That’s according to data collected by YouGov in 13 global markets.

YouGov's Amelia Brophy explores how younger and older fans watch football.

Half of French football fans expect their side to make it to the final

Across Europe, football fans tend to support players and staff taking the knee before matches

YouGov's latest EuroTrack survey has found that a majority of people in Britain, France, Germany, Denmark and Sweden think it is unlikely that the Games, postponed from 2020 due to coronavirus, will go ahead

We looked at perceptions of a handful of this season’s successful teams using our YouGov FootballIndex tool.