Fans, and the wider public, expect gay footballers to receive a warm welcome from their teams and supporters, but are more worried about the behaviour of opposing fans

Fans think there should be no changes to the qualifying process

Only 16% of Scottish football fans think a European victory is likely for a Scottish team

By Jorge Prado and Eddy Prado on Ad Week, 13th May 2022

By Jorge Prado and Eddy Prado on Ad Week, 13th May 2022

YouGov’s latest EuroTrack poll, conducted in January 2022, investigates opinions across Britain, Denmark, France, Germany, Italy, Sweden, and Spain.

Forgive me for modifying the old saying but this is a week when, we are told, television sets everywhere will be tuned to one of the greatest sporting events the world has to offer: the winter Olympics. They are, of course, being held in China and there are many who believe this is a disgrace because of China’s human rights record. They say the same about the football Word Cup which is being held in Qatar. Are they right? Or should there be different rules for sport?

In lead up to the Six Nations, we dip into YouGov Profiles data to reveal Britain’s favourite rugby union players.

Ahead of Super Bowl LVI, we look at the interest in the NFL in Britain and dig up key insights into this audience.

Italy’s Juventus FC made the biggest improvement in Buzz scores among all clubs in select European markets.

Exploring Australian Open's pre-tournament Buzz score in four markets to examine the impact of the Djokovic saga.

Six in ten Britons say that sportspeople should have received two doses (19%) or three doses (42%) of the coronavirus vaccine to be able to play in sports events (unless they have a medical exemption).

We look at YouGov BrandIndex metrics to understand how BT Sport, which is broadcasting the Ashes, is perceived by cricket followers in Britain.

A new YouGov study conducted across 17 markets worldwide asks consumers about how appropriate it is for various industries to engage in sports sponsorship.

In this piece, we’re rounding up the highlights of a year of sports insights and trends.

YouGov Profiles data reveals the degree to which betting boosts engagement levels among fans of popular sports in Britain.

With the release of Horizon 5 looming large, we look at the main characteristics of those who play racing games in Britain.

Ahead of the 2021 Ballon D’Or award, we use YouGov Global Fan Profiles to highlight the favourite footballers in five markets.

Global Fan Profiles reveals the interest levels in the T20 World Cup in five markets – Aus, Ind, SA, Britain and UAE.

Arsenal (UK), SSC Napoli (Italy) and Olympique Marseille (France) stand out as the big winners in October’s edition of the biggest Buzz movers.