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Sport

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  • Half of football fans say homophobia is a serious problem in the sportArticle

    Half of football fans say homophobia is a serious problem in the sport

    Fans, and the wider public, expect gay footballers to receive a warm welcome from their teams and supporters, but are more worried about the behaviour of opposing fans

    4 days ago
  • Should Ukraine get automatic qualification to the World Cup? Scottish and Welsh fans say noArticle

    Should Ukraine get automatic qualification to the World Cup? Scottish and Welsh fans say no

    Fans think there should be no changes to the qualifying process

    9 days ago
  • Even before Rangers loss, few Scottish football fans expected victory in Europe in next two decadesArticle

    Even before Rangers loss, few Scottish football fans expected victory in Europe in next two decades

    Only 16% of Scottish football fans think a European victory is likely for a Scottish team

    10 days ago
  • In-game advertising can help offer seamless brand exposure to target audiencesArticle

    In-game advertising can help offer seamless brand exposure to target audiences

    By Jorge Prado and Eddy Prado on Ad Week, 13th May 2022

    16 days ago
  • In-game advertising can help offer seamless brand exposure to target audiencesArticle

    In-game advertising can help offer seamless brand exposure to target audiences

    By Jorge Prado and Eddy Prado on Ad Week, 13th May 2022

    16 days ago
  • Eurotrack: should countries boycott international sporting events?Article

    Eurotrack: should countries boycott international sporting events?

    YouGov’s latest EuroTrack poll, conducted in January 2022, investigates opinions across Britain, Denmark, France, Germany, Italy, Sweden, and Spain.

    4 months ago
  • All’s Fair in Sport and War?Article

    All’s Fair in Sport and War?

    Forgive me for modifying the old saying but this is a week when, we are told, television sets everywhere will be tuned to one of the greatest sporting events the world has to offer: the winter Olympics. They are, of course, being held in China and there are many who believe this is a disgrace because of China’s human rights record. They say the same about the football Word Cup which is being held in Qatar. Are they right? Or should there be different rules for sport?

    4 months ago
  • Who are Britain’s favourite rugby union players?Article

    Who are Britain’s favourite rugby union players?

    In lead up to the Six Nations, we dip into YouGov Profiles data to reveal Britain’s favourite rugby union players.

    4 months ago
  • One in ten Brits are interested in the NFLArticle

    One in ten Brits are interested in the NFL

    Ahead of Super Bowl LVI, we look at the interest in the NFL in Britain and dig up key insights into this audience.

    4 months ago
  • European football’s biggest Buzz movers for January 2022Article

    European football’s biggest Buzz movers for January 2022

    Italy’s Juventus FC made the biggest improvement in Buzz scores among all clubs in select European markets.

    4 months ago
  • Australian Open’s pre-tournament Buzz watchArticle

    Australian Open’s pre-tournament Buzz watch

    Exploring Australian Open's pre-tournament Buzz score in four markets to examine the impact of the Djokovic saga.

    4 months ago
  • Should sportspeople have to be vaccinated against coronavirus in order to compete?Article

    Should sportspeople have to be vaccinated against coronavirus in order to compete?

    Six in ten Britons say that sportspeople should have received two doses (19%) or three doses (42%) of the coronavirus vaccine to be able to play in sports events (unless they have a medical exemption).

    5 months ago
  • What do cricket fans make of BT Sport’s Ashes deal?Article

    What do cricket fans make of BT Sport’s Ashes deal?

    We look at YouGov BrandIndex metrics to understand how BT Sport, which is broadcasting the Ashes, is perceived by cricket followers in Britain.

    5 months ago
  • Global: Which industries are best suited for sports sponsorship?Article

    Global: Which industries are best suited for sports sponsorship?

    A new YouGov study conducted across 17 markets worldwide asks consumers about how appropriate it is for various industries to engage in sports sponsorship.

    5 months ago
  • Sports: Trends and insights round-up for 2021Article

    Sports: Trends and insights round-up for 2021

    In this piece, we’re rounding up the highlights of a year of sports insights and trends.

    6 months ago
  • A look at how sports betting boosts sports engagementArticle

    A look at how sports betting boosts sports engagement

    YouGov Profiles data reveals the degree to which betting boosts engagement levels among fans of popular sports in Britain.

    6 months ago
  • A peek at what sets racers apart from other gamersArticle

    A peek at what sets racers apart from other gamers

    With the release of Horizon 5 looming large, we look at the main characteristics of those who play racing games in Britain.

    6 months ago
  • Who are the favourite footballers in key Euro markets?Article

    Who are the favourite footballers in key Euro markets?

    Ahead of the 2021 Ballon D’Or award, we use YouGov Global Fan Profiles to highlight the favourite footballers in five markets.

    6 months ago
  • Global: Fan interest in the T20 World Cup in five key marketsArticle

    Global: Fan interest in the T20 World Cup in five key markets

    Global Fan Profiles reveals the interest levels in the T20 World Cup in five markets – Aus, Ind, SA, Britain and UAE.

    7 months ago
  • European football’s biggest Buzz movers for October 2021Article

    European football’s biggest Buzz movers for October 2021

    Arsenal (UK), SSC Napoli (Italy) and Olympique Marseille (France) stand out as the big winners in October’s edition of the biggest Buzz movers.

    7 months ago

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At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organizations engage in a continuous conversation about their beliefs, behaviours and brands.

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