Three in ten Brits have never donated to charity

June 20, 2019, 4:21 PM UTC

YouGov’s latest whitepaper, What motivates charitable giving? looks into the charitable habits of Britons.

According to YouGov research, almost three in ten people have never donated money to charity (29%).

The most popular reason given was distrust in how charities are managed. Almost a third (32%) of those who’ve never donated say it’s because they think too much money goes into administration, rather than directly towards the causes themselves.

It’s worth noting that a large portion of this group of non-donors have never donated because they can’t afford to (29%).

Over a quarter (28%) don’t donate money to charity because they prefer to support in other ways instead, such as volunteering their time or donating goods to a charity shop.

Others have not donated as they believe that the state should do the work of charities through taxation instead (7%) or because they simply do not believe in giving to charity (7%).

However, people in this group aren’t completely out of reach of charities. A fifth (20%) of these non-donors say that they’re likely to donate in the future.

Download the full whitepaper here.