Techno beauty products is a new term used to describe electrical beauty products which are designed to obtain better performance benefits from the beauty routine. New technology has resulted in more sophisticated products being launched which are being compared to machines and procedures used within the professional salon sector.
The techno beauty products market includes shavers, epilators and intense pulsed light (IPL) devices to remove unwanted hair; skin cleansing systems, such as Clarisonic, based on sonic vibrations; and anti-ageing devices, such as Philips RéAura, which uses Fraxel laser technology to improve and rejuvenate the appearance of the skin.
This report considers the UK market for techno beauty products.
Over 30 questions were asked covering the following topics:
- Consumer Background
- Economic trends
- The Beauty Economy
- The Beauty Regime
- Women and Beauty Salons: Professional Beauty Services
- Frequency of salon visits
- Different types of treatment
- Health and beauty products used
- Attitudes towards beauty treatments
- Reasons for not using professional beauty services
- At-home beauty treatments
- Techno Beauty Products: Awareness and Usage
- Where women hear about techno beauty products
- Attitudes towards techno beauty products among owners
- Attitudes towards techno beauty products among those with no awareness of techno beauty products
- Reasons women may consider purchasing techno beauty products
- Barriers to purchase and negative attitudes towards techno beauty products
- Techno beauty products as a gift
- At-home skincare devices
- Epilation – IPL/Lasers, and shavers.
Methodology
For this report YouGov commission a survey, of its online panel, among 2,168 nationally representative UK women aged 16+
