This report provides an analysis of the UK market for Green Cars including Alternative Fuelled Vehicles
(AFVs). The report offers an insight into car ownership, usage and purchasing trends in general, and
attitudes towards electric cars and AFVs in particular based on research among a sample of car
drivers.
The areas covered by this consumer research include:
- Car ownership
- Car usage
- Car acquisition and disposal
- Car purchasing intentions
- Car purchase criteria
- Car brand preference
- Attitudes towards motoring costs
- Attitudes towards alternative fuelled cars (AFVs)
- Attitudes towards electric cars.
The UK car market has been significantly affected by the recession and the consumer research
questions explore car drivers’ attitudes towards electric cars and their future purchase, among both
owners and non-owners.
Methodoolgy
For the YouGov SixthSense UK Car Market Survey, 2,021 adults over the age of 17 years who drive or
are responsible for at least one car were surveyed. Those respondents who drive or are responsible
for at least one car were asked a series of questions relating to driving and car owning habits. A subsample
of owners of alternative fuel vehicles (AFVs) was identified and these respondents were
asked a separate set of questions relating to their ownership of and attitudes towards alternative
fuel cars. The fieldwork dates for the surveys were 6-13 February 2012.
