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The Most Popular Digital Services (Q4 2020)
popularity
is the % of people who have a positive opinion of a digital service.
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All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
Google Maps
97%
85%
2
YouTube
99%
80%
3
NHS.uk
97%
79%
4
WhatsApp
98%
78%
5
Google Chrome
97%
77%
6
Google
99%
75%
7
BBC iPlayer
98%
73%
8
Amazon
99%
72%
9
Wikipedia
97%
71%
10
eBay
99%
71%
11
Amazon App
92%
70%
12
Microsoft
99%
70%
13
GOV.UK
98%
69%
14
Windows
94%
66%
15
BBC Weather
95%
66%
16
Which?
93%
66%
17
Gmail
94%
65%
18
TripAdvisor
97%
65%
19
Met Office
90%
64%
20
Tesco Clubcard
96%
64%
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rankings in Technology
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phone models
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