The most popular
digital services in the UK

Sorted by
Among
  1. 85%

    Google Maps

    Mobile Application

    The most popular and the 6th most famous digital service

  2. 79%

    Amazon

    Website

    The 2nd most popular and the 4th most famous digital service

  3. 78%

    YouTube

    Website

    The 3rd most popular and the 5th most famous digital service

  4. 78%

    Google

    Brand

    The 4th most popular and the most famous digital service

  5. 75%

    NHS.uk

    Website

    The 5th most popular and the 13th most famous digital service

  6. Explore your very own audience with YouGov's new Audience Explorer
    Try the FREE Audience Explorer
  7. 74%

    BBC iPlayer

    Mobile Application

    The 6th most popular and the 12th most famous digital service

  8. 73%

    Google Chrome

    Brand

    The 7th most popular and the 9th most famous digital service

  9. 72%

    Wikipedia

    Website

    The 8th most popular and the 8th most famous digital service

  10. 72%

    Microsoft

    Brand

    The 9th most popular and the 3rd most famous digital service

  11. 71%

    Windows

    Brand

    The 10th most popular and the 10th most famous digital service