About half of the public say banks should reimburse scam victims, although support is also high for the Home Office’s proposal to use frozen criminal accounts

BT's Hope United campaign did well for the brand ahead of the Euros.

A YouGov Direct study reveals that about seven in ten Britons are currently subscribed to at least one paid online video streaming service.

EA Sports teamed up with the Kiyan Prince Foundation to pay tribute to a young footballer.

Puzzle and Breakout games are the most popular type of mobile games in both the US and Great Britain.

Two-thirds of global consumers in 17 markets in a YouGov study say they look up prices online before deciding to purchase online or in-person.

More than half of consumers in 17 global markets (54%) still prefer in-store shopping to online purchases (38%) - yet the pandemic has undoubtedly changed how the world shops.

Online reviews can make or break a business. New YouGov data on the topic reveals the power of crowd-sourced sites such as Yelp, Trustpilot, or Google Reviews.

With each passing year, decentralized cryptocurrencies like Bitcoin are integrating further into the modern financial system, and the gambling sector is no exception. As the industry entrenches itself more deeply into digital behaviours, it’s important to understand the attitudes gamblers in Britain hold about digital money.

Super Streamers now make up 14% of Great Britain's population. In this YouGov Profiles framework study, we examine how advertisers can reach this market.

In this YouGov Profiles framework study, we examine attitudes towards advertising among Super Streamers — people who subscribe to two or more paid video streaming services and at least one paid music streaming service.

YouGov’s Technology Rankings 2021 highlight the most-favoured consumer brands in the Technology sector. This is the first in our global annual Technology Rankings series.

Tesco's scores improved following a twin-track campaign in April 2021.

YouGov data shows that Beefeater saw the most brand movements for March 2021.

New YouGov data reveals what factors gamblers think are most important when picking which online betting service to use.

In our recent panel discussion with agency and media industry leaders YouGov explored how agencies, brands and media companies can navigate the changing media landscape in the APAC region in 2021.

In our recent panel discussion with agency and media industry leaders YouGov explored how agencies, brands and media companies can navigate the changing media landscape in the UK and Europe.

As we approach the anniversary of a year since the pandemic was declared, we use the data we’ve collected shed light on how behaviours have changed during the pandemic, how perception of certain brands has shifted, and what measures will make consumers feel more comfortable as they return to normal life.

Global Fan Profiles is built upon more than 300,000 interviews per year collected on a continuous basis. It provides an instant view of the size, make-up, attitudes and behaviors of fan bases in 32 key esports markets including the United States, China, India, Brazil, Germany, South Korea and Malaysia.

In recent years, virtual reality has gained traction and credibility in the global gaming industry.