People who feel especially strongly about personalised ads are generally more distrustful and have a more negative outlook on technology
Brits are still very distrustful of Chinese telecoms but are more accepting of European companies
Around one in ten Brits have more than 50 apps on their smartphones or tablets – but one in twenty have none at all
One in six Brits, according to YouGov Profiles
They tend to own Apple phones, but also push their phones harder
The uptake of the new tech has been slower than its predecessor 4G so far
YouGov Profiles reveals which Brits are glued to their devices, and couldn’t get through a day without them
YouGov Profiles reveals which Brits are glued to the gogglebox
This month EE achieved the highest uplift in Ad Awareness of any brand in the UK with a +10.3 change
Young people are especially keen to avoid having to chat
One in six (16%) believe cryptocurrencies are the future of online financial transactions, while just 4% have used them as a payment method
The reveal of the new handset sparked a sharp increase in Buzz score for the brand
Most smart speaker owners aren’t the type to go out and get the latest gadgets
The social media platform’s audience is predominantly female, and enjoy arts and crafts
Social media could offer charities a way to target those typically least likely to donate
Alexa comes top, despite smartphones being the most popular way to access virtual assistants
One in six Brits say they’ve “stalked” someone on social media – that is to say, researched someone surreptitiously online
How did the Xbox Games Showcase go over with consumers?
What are the most important factors for those spending over £30 a month on their phone?
Week to week or all at once? Brits weigh in on their preferred TV consumption methods.