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Digital & technology

  • All
  • Topics
  • Articles
  • Trackers
  • Ratings
  • Surveys
  • Article

    How do gamers perceive VR?

    In recent years, virtual reality has gained traction and credibility in the global gaming industry.

    5 days ago
  • Article

    iPhone 12 launch: Apple enjoys high Ad Awareness as it releases its first 5G phones

    How did Apple's global iPhone rollout go down in the UK, US, China, Australia, and Germany?

    about 1 month ago
  • Article

    One in seven Britons are esports fans

    This segment tends to be younger men with a strong interest in sports generally

    about 2 months ago
  • Article

    Who are the biggest phone bill spenders?

    Britons who spend at least £50 on texts, minutes and data monthly tend to be younger, into new technology and often recommend brands to friends

    about 2 months ago
  • Article

    These consumers are listening to music on their game consoles. What apps are they using?

    As another console generation begins, one thing is for certain: These spec-ed out connected devices are not just for games - they are living room entertainment hubs.

    about 2 months ago
  • Article

    Coronavirus prompts big switch to online Christmas shopping

    With the lockdown set to end soon, will adults be hitting the shops or sticking to online orders?

    about 2 months ago
  • Report

    First in line: Early technology adopters around the globe

    YouGov analysis of Early technology adopters around the globe.

    about 2 months ago
  • Article

    European consumers’ interest in electric cars remains steady in face of COVID uncertainty 

    Purchase consideration for electric cars across the nine key European auto markets has so far been minimally impacted by Coronavirus, YouGov data shows.

    2 months ago
  • Article

    Four in ten gamers say they’ve played more during COVID-19

    More than four in ten UK gamers say they’ve been gaming more during the COVID-19 outbreak

    2 months ago
  • Article

    One in eight people watch TV on their phone each day

    Most Britons are yet to embrace watching TV on their phones, while those who do tend to be younger, tech-savvy and frequent users of streaming services

    3 months ago
  • Report

    Gaming and Esports: The Next Generation

    YouGov analysis of the Gaming and Esports market.

    3 months ago
  • Article

    Most Brits think targeted ads are creepy

    People who feel especially strongly about personalised ads are generally more distrustful and have a more negative outlook on technology

    3 months ago
  • Article

    5G: How do Brits feel about BT and Nokia?

    Brits are still very distrustful of Chinese telecoms but are more accepting of European companies

    4 months ago
  • Article

    Who are Britain’s app addicts?

    Around one in ten Brits have more than 50 apps on their smartphones or tablets – but one in twenty have none at all

    4 months ago
  • Article

    Who’s on the lookout for a new phone?

    One in six Brits, according to YouGov Profiles

    4 months ago
  • Article

    Four in ten Britons say their phone battery doesn’t last all day

    They tend to own Apple phones, but also push their phones harder

    4 months ago
  • Article

    Has appetite for 5G peaked in the UK?

    The uptake of the new tech has been slower than its predecessor 4G so far

    5 months ago
  • Article

    Who are the Brits who can’t live without their phone?

    YouGov Profiles reveals which Brits are glued to their devices, and couldn’t get through a day without them

    5 months ago
  • Article

    Who are Britain’s TV addicts?

    YouGov Profiles reveals which Brits are glued to the gogglebox

    5 months ago
  • Article

    Ad of the Month UK – EE

    This month EE achieved the highest uplift in Ad Awareness of any brand in the UK with a +10.3 change

    5 months ago

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