Which? is the 17th most popular digital service and the 37th most famous. Which? is described by fans as: Influential, Informative, Helpful, Classy and Accessible.

What Great Britain thinks of Which?

  • Ratings 65%Positive opinion
  • 4%Negative opinion
  • 25%Neutral opinion
  • 93%Have heard of

7392 interviews - YouGov Ratings data collected between September 2018 and September 2019Find out more