All Data
Solutions
Company
Join
My Feed
All Data
Solutions
Company
Join
My Feed
The most popular
digital services in the UK
Sorted by
Popularity
Popularity
Fame
Among
All
All
Millennials
Gen X
Baby Boomers
Men
Women
86
%
NHS.uk
Website
The most popular and the 13th most famous digital service
85
%
Google Maps
Mobile Application
The 2nd most popular and the 15th most famous digital service
81
%
YouTube
Website
The 3rd most popular and the 6th most famous digital service
77
%
WhatsApp
Mobile Application
The 4th most popular and the 8th most famous digital service
77
%
Amazon
Website
The 5th most popular and the 2nd most famous digital service
Explore your very own audience with YouGov's new Audience Explorer
Try the FREE Audience Explorer
76
%
Google
Brand
The 6th most popular and the 7th most famous digital service
76
%
Wikipedia
Website
The 7th most popular and the 14th most famous digital service
75
%
BBC iPlayer
Mobile Application
The 8th most popular and the 4th most famous digital service
74
%
eBay
Brand
The 9th most popular and the 9th most famous digital service
74
%
Microsoft
Brand
The 10th most popular and the most famous digital service
Load more