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The Most Popular Digital Services (Q1 2022)
popularity
is the % of people who have a positive opinion of a digital service.
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All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
Google Maps
99%
85%
2
YouTube
99%
80%
3
BBC iPlayer
96%
77%
4
NHS.uk
99%
76%
5
WhatsApp
98%
75%
6
Wikipedia
97%
75%
7
Amazon
99%
74%
8
Google Chrome
99%
73%
9
Microsoft
97%
73%
10
Google
96%
72%
11
Amazon Prime
99%
71%
12
Gmail
97%
69%
13
GOV.UK
99%
68%
14
Tesco Clubcard
94%
67%
15
eBay
97%
66%
16
Windows
95%
66%
17
TripAdvisor
94%
66%
18
Met Office
91%
65%
19
Google Earth
88%
64%
20
Money Saving Expert
82%
63%
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phone models
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video games
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