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The Most Popular Supermarket Chains (Q1 2021)
popularity
is the % of people who have a positive opinion of a supermarket chain.
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All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
Lidl
100%
76%
2
Sainsbury's
99%
75%
3
Tesco
100%
75%
4
The Co-operative Food
98%
74%
5
M & S Food
98%
74%
6
Aldi
99%
72%
7
ASDA
99%
70%
8
Iceland
100%
69%
9
Morrisons
100%
68%
10
Tesco Express
99%
67%
11
Waitrose
97%
59%
12
The Co-operative
97%
57%
13
SPAR
97%
55%
14
Costco
91%
45%
15
Farmfoods
81%
43%
16
Ocado
89%
43%
17
Costcutter
93%
37%
18
Londis
85%
34%
19
Nisa
81%
33%
20
One Stop
66%
31%
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department & home stores
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