Iceland is the 10th most popular supermarket chain and the 8th most famous. Iceland is described by fans as: Good value, Good value for money, Good offers/deals, Good own brand products and Cheap.

What Great Britain thinks of Iceland

  • Ratings 64%Positive opinion
  • 9%Negative opinion
  • 26%Neutral opinion
  • 98%Have heard of

5986 interviews - YouGov Ratings data collected between August 2019 and August 2020Find out more