Iceland is the 10th most popular supermarket chain and the 7th most famous. Iceland is described by fans as: Good value for money, Good value, Good offers/deals, Good own brand products and Cheap.

What Great Britain thinks of Iceland

  • Ratings 65%Positive opinion
  • 9%Negative opinion
  • 24%Neutral opinion
  • 98%Have heard of

1189 interviews - YouGov Ratings data collected between July 2020 and October 2020Find out more