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The Most Famous Supermarket Chains (Q2 2021)
fame
is defined by the % of people who have heard of a supermarket chain.
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All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
Morrisons
100%
75%
2
ASDA
100%
69%
3
Lidl
99%
73%
4
Aldi
99%
72%
5
Tesco Express
99%
72%
6
Tesco
98%
75%
7
M & S Food
97%
75%
8
Waitrose
97%
60%
9
Iceland
97%
65%
10
Sainsbury's
97%
73%
11
The Co-operative Food
95%
66%
12
The Co-operative
94%
55%
13
SPAR
93%
43%
14
Costcutter
92%
39%
15
Costco
90%
47%
16
Ocado
88%
39%
17
Farmfoods
86%
43%
18
Londis
84%
28%
19
Nisa
84%
31%
20
One Stop
71%
30%
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