Explore YouGov's freely accessible data

Discover our public data, featuring a diverse range of survey results, articles, trackers and popularity rankings.

From the latest political surveys to in-depth analysis, find out what the world thinks.

Economy & business

Entertainment, arts, & culture

Health & science

International

Politics & current affairs

Retail & consumer

Society

Sport

Technology, digital & media

Travel & transport

All Topics

Discover Key Insights on the UK General Election 2024

The most timely, and relevant polling, trends and analysis on elections. Our senior political specialists apply their expertise to provide projections and keep you up to date.

Australian Federal Elections 2025

Bundestagwahl 2025

U.S. Presidential Election 2024

Canadian Election 2025

UK General Election 2024

Voting Intention

Helping the world's most recognised brands, media owners and agencies

Get intelligence from our ever-growing source of consumer data on 29 million+ registered panel members in 55+ markets.

/Research Reality.

Explore

Surveys

Self-serve Surveys

Serviced Surveys

Custom Research

Plan

Audience Intelligence

NEW: Shopper intelligence

FREE Profiles Lite

Profiles

Activate

Campaign Activation

Audience Data

Track

Brands & Campaigns

Members

I take surveys and earn points as a member of the YouGov panel.

Business

I access YouGov products and services as a business.

Members

Join millions of others in sharing your opinion on politics, sport and more.

Business

Access audience intelligence, brand tracking and research about your sector.

Update - Labour lead at 1

YouGov

October 29, 2014, 6:00 AM GMT+0

Latest YouGov / The Sun results 28th Oct - Con 32%, Lab 33%, LD 8%, UKIP 17%; APP -23

Image courtesy of PA

See the full poll results

Join YouGov today! Your views can shape the news…

Explore YouGov's freely accessible data

Discover Key Insights on the UK General Election 2024

Helping the world's most recognised brands, media owners and agencies

Surveys

Audience Intelligence

Campaign Activation

Brands & Campaigns

Members

Business

Members

Business

Explore YouGov's freely accessible data

Discover Key Insights on the UK General Election 2024

Helping the world's most recognised brands, media owners and agencies

Surveys

Audience Intelligence

Campaign Activation

Brands & Campaigns

Members

Business

Members

Business

Update - Labour lead at 1

Consumer confidence was static in September 2025

UK Advertisers of the Month for October: Vinted, Polestar and TikTok Shop

What do Britons think should be the punishment for crimes?

What do Britain’s ethnic minorities think of British politics, October 2025?

What tax reforms would Britons support?

How well do Britons feel represented in advertising?

Royal family favourability trackers, October 2025

How do Britons feel about Kemi Badenoch after a year as Tory leader?

Public back King stripping Andrew of prince title