YouGov is excited to launch Perspectives, a new psychographic segmentation within YouGov Profiles (our media planning tool for brands and agencies) that puts emotions, outlooks, and mindsets at the heart of your campaign planning. We understand that brands and agencies are looking for new and innovative ways to...

Ocado is on the hunt for an agency as it prepares to advertise on TV for the first time. It wants to raise awareness as it fights for its place among both established supermarkets and emerging digital rivals.  But what is the objective of the campaign and who are Ocado...

BHS's traditional customers are less internet savvy than the rest of the population. This could pose a problem for its online return.

YouGov analysis shows that some brands are at risk of being polarised by Brexit