Labour now 40 points ahead of the Conservatives in London
This is the largest Labour lead since YouGov tracking began in 201006 Apr 2023
MRP: the constituency map of YouGov’s cost of living groups
Squeezed but Coping and Calm and Comfortable make up half the population in the marginal seats the Conservatives must hold at the next general election to prevent a Labour majority17 Feb 2023
Vote intention among the YouGov Cost of Living segmentation groups
How would each of our groups vote if there were an election being held now?10 Feb 2023
The YouGov Cost of Living Segmentation
New cutting edge research shows how the crisis affects five distinct groups of the British population07 Feb 2023
Elon Musk's popularity among Britons has tumbled since he announced plans to take over Twitter
Four in ten Britons would support Musk stepping down as Twitter CEO23 Dec 2022
Conservative members say cancelling Kwarteng’s tax cuts was the right decision
Members want to stick to plans to toughen Universal Credit and scrap the banker’s bonus cap19 Oct 2022
Decriminalising cannabis in London: what do Londoners think the impact would be?
Londoners support decriminalisation by 50% to 33%, but are divided on the likely effects on crime, health and drug use07 Sep 2022
Eurotrack: Is the cost-of-living squeeze being felt around Europe?
Counties across Europe are feeling the pinch, but Britons are most pessimistic about the cost of living over the next year15 Mar 2022
What are the problems with housing in the UK?
The public predict prices will continue to rise with affordability being a key issue.17 Dec 2021
- Article13 Jul 2021