- Article
Total eclipse of the heart
Almost a quarter of the British population is planning on watching Eclipse, the latest instalment of the Twilight Saga, according to new research from YouGov. The worldwide box office event has already made $68.5m in the United States in its opening weekend and is expected to do similarly well in the UK. 22% of Brits said they planned to watch the film which opens in the UK tonight and this increases to 39% of 18-24 year olds.
05 Jul 2010 - Article
Classroom complaints
A significant proportion of the British public believes that local education authorities should be responsible for ruling upon complaints about teachers accused of misconduct or incompetence, as opposed to parents, the school governors itself or central Government, a survey has found. 29% of British adults opted for this, making it the most popular choice in a list of six possible options.
11 Jun 2010 - Article
Candid computer
Nearly one third of British youths watches more video on a computer than on a TV, according to a survey commissioned by RealNetworks. The survey found that 29% of 18-25 year olds watch more TV programmes, films and video clips on their computer than they do on traditional television sets. However, their older counterparts are catching up, with one quarter (25%) of 36 to 45 year olds splitting their video watching time either equally between the computer and the TV, or watching more on the computer than the TV.
08 Jun 2010 - Article
Capital cuisine
Despite the dismal economic climate, it seems that Londoners are still enjoying a few tasty treats, with 81% eating in restaurants or getting takeaways at least once a month, if not much more often. Almost half (48%) admit to eating out or getting a takeaway at least once a week, while two thirds (67%) claim to treat themselves two or three times a month.
02 Jun 2010 - Article
Sexuality ‘not important’
The sexuality of Cabinet ministers is not an important issue for the majority of the British public, according to a recent survey for the Sun newspaper.
01 Jun 2010 - Article
Shoes, sex and success
Few of those who watched the first Sex and the City feature film (Sex and the City: The Movie) were deterred from wanting to watch the second, finds a recent survey commissioned by the Sun newspaper. Just 12% of the British public who saw the first movie claim they will not watch the second, Sex and the City 2, released Friday. An overwhelming 79% of those who watched the first film claimed to like it.
01 Jun 2010 - Article
‘Nul points’?
Almost half of the British public will not watch the Eurovision song contest this weekend, nor do you think that the UK entry will do very well, according to a YouGov poll.
29 May 2010 - Article
Cabin pressure
BA’s recent public spat with its cabin crew over pay and work conditions is but one of the recent problems to beset the UK carrier in recent months. The issues at hand have not gone unnoticed by the British public, as the company’s BrandIndex measures and TellYouGov scores have once again started on a downward path since recovering from the impact of strike plans earlier this year.
28 May 2010 - Article
Drop in Prudential buzz
YouGov’s BrandIndex show the insurance giant Prudential’s scores slipping since its announcement that it intends to acquire the Asian life insurance firm, AIA. BrandIndex has witnessed a dramatic drop in Prudential’s buzz score, which is measured by taking those who have heard something positive about a brand in the last week and subtracting those who have heard something negative.
27 May 2010 - Article
Advantage to Boots
Boots’ popularity has been soaring on the TellYouGov leaderboard. The chemist brand is the second most talked about topic in the site’s retail category, gaining a volume of 95, just below the retail giant and Boots leaderboard rival, Tesco (which has a score of 122).
26 May 2010