It was recently reported that sales of vinyl records achieved something of a re-emergence in the last year, with sales topping 1million. Major retailers are trying to exploit the trend too. Tesco now sells vinyl albums in stores, and has even adapted some of its advertising efforts to tie its ...

As the Rio Olympics approaches, new YouGov research indicates that seven in ten respondents believe athletics has a problem with performance enhancing drugs, with Russia the country most likely to have an issue with illegal substances. YouGov asked respondents about a series of Olympic events, and how likely they believed ...

Each month, we assess which brand has had the biggest uplift in Ad Awareness in the past 30 days. This time, it is fruit drink brand Robinsons that has shown the greatest improvement. TWITTER FOLLOW Robinson’s Ad Awareness score (whether ...

Among the 18-24 age group, YouTube is the highest rated brand according to YouGov BrandIndex Index. It is narrowly ahead of Google, Cancer Research, Netflix and BBC iPlayer. Other notable brands in the top ten include Spotify, Heinz and PayPal. Top 10 Index list : 18-24s 1. YouTube                                        6. Spotify ...

A YouGov Business Omnibus survey of small and medium size businesses reveals that over half of decision makers in those organisations believe leaving the European Union will make the UK economy weaker. The study showed that overall, 52% percent of decision makers in SMEs believe leaving the EU will have ...

A new YouGov / The Times study has found that one in three ABC1s would not be able to pay an unexpected bill of £500 or over without borrowing. The figures indicate that economic pressure remains on the ‘squeezed middle’ in Britain. The research found that 31% of ...

The brand that achieved the greatest improvement in Ad Awareness in May according to YouGov BrandIndex data is M&M’s. The advert is a risqué attempt, part-humour and part soap opera; a husband returns to his house to find his wife in bed with of all things, a red M&M.   ...

YouGov Profiles data reveals the brands set to benefit from BHS entering administration

A new report from YouGov entitled New Generations and the Future of Radio 2016 indicates that there is a generational gap emerging in terms of attitudes towards radio, while the listening habits of younger age groups are a warning to the industry in general. While 29% of adults ...

A new Sports Venue Catering report from YouGov reveals that those that have eaten at a sports venue in the past year felt they’re being ripped off by overprices and poor quality produce. The study shows that around a third bought food from the venue on their last visit, compared ...