Anthony Wells, YouGov's director of political and social research, sets out the challenges the polling industry faces when it comes to surveying BAME Britons
Brits are happy to levy more money from rich people, businesses, tobacco and alcohol, but want inheritance tax and fuel duty cut
Anthony Wells compares the 2019 election results against what YouGov's MRP model was saying
Most Tory gains likely in the north, in areas that voted Leave, while they are performing less well in the south, London and Scotland
Tories set for majority by taking Labour seats in Brexit heartlands
As we learn more about which constituencies parties will target in the general election, we can adapt our polling to improve accuracy
How the YouGov method avoids errors introduced by people’s faulty memories
Jeremy Hunt now leads Boris Johnson as the public's preferred successor by 41% to 29%. Among Conservative voters, Johnson is ahead by 48% to ...
Anthony Wells provides an explains why voting intention surveys work the way they do
How pollsters ask questions is an eternally controversial issue...