Scottish voting intention: SNP 52%, Con 20%, Lab 19% (2-4 May)
A pro-independence majority is likely
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Budget 2021 measures prove popular with Britons
Our snap polling last night found people approved of the 2021 Budget by 46% to 11%. Overnight we conducted more detailed polling about the ...
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Few Britons think the government is handling coronavirus well
Despite this, they are split on whether anyone could have done a better job than Boris Johnson
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How YouGov does ethnic minority polling
Anthony Wells, YouGov's director of political and social research, sets out the challenges the polling industry faces when it comes to surveying BAME Britons
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Budget 2020: what tax changes would be popular?
Brits are happy to levy more money from rich people, businesses, tobacco and alcohol, but want inheritance tax and fuel duty cut
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Initial analysis of YouGov’s election polling
Anthony Wells compares the 2019 election results against what YouGov's MRP model was saying
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Final 2019 general election MRP model: small Conservative majority likely
Most Tory gains likely in the north, in areas that voted Leave, while they are performing less well in the south, London and Scotland
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YouGov MRP: Conservatives 359, Labour 211, SNP 43, LD 13, Plaid 4, Green 1
Tories set for majority by taking Labour seats in Brexit heartlands
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Latest polling reveals effect of Brexit Party strategy
As we learn more about which constituencies parties will target in the general election, we can adapt our polling to improve accuracy
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False recall, and how it affects polling
How the YouGov method avoids errors introduced by people’s faulty memories
