After the stealth beta launch of halo Infinite’s multiplayer, the beloved Xbox franchise saw the biggest Buzz increase among British gamers of any franchise tracked by YouGov across the month of November.
Periodically, YouGov highlights video game franchises and publishers that saw the biggest month-over-month increase in Buzz scores in certain markets.
A game’s Buzz score is a net measure based on responses to two questions: “Over the past two weeks, which of the following games have you heard something positive about?” and “Now which of the following games have you heard something negative about?”. By calculating the difference between these two scores, we create our Buzz metric.
Among British gamers, Halo (+6.7) won the month, just as gamers were getting to know Call of Duty: Vanguard and Battlefield 2042, first-person shooter franchises that also cracked our top-ten list with 3.1- and 1.1-point uplifts respectively.
Minecraft (+6.3) comes in second on our list as chatter around the forthcoming Caves and Cliffs update, which will see the game form deeper caves and higher mountains for players to explore.
The highly anticipated release of Brilliant Diamond and Shining Pearl helped the Pokemon franchise’s 4.9-point month-over month uplift.
Other titles that made our list this month include Super Mario Bros. (+3.8), Apex Legends (+2), Roblox (+1.5), Grand Theft Auto (+1.4) and PlayerUnknown’s Battlegrounds (+1.1).
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Methodology: YouGov FootballIndex collects data on every major club. Buzz score is based on the questions: “Over the past two weeks, which of the following games have you heard something positive about?” and “Now which of the following games have you heard something negative about?” and delivered as a net score between –100 and +100. Scores reported represent the chance between the 30-day daily average between Sept. 23 – Oct. 22, 2021 and Oct. 22, 2021 – Nov. 22, 2021. Scores are based on an average daily sample size 359 British adults who play video games one hour per week or more. Daily figures are based on a four-week moving average. Learn more about BrandIndex.
