How are global consumers finding new music?
Video games, commercials, and social media are crucial in capturing the attention of the world’s young consumers.04 Jan 2022
British movie-goers without rewards memberships: Who are they and how do brands speak to them?
Rewards schemes will play an important supporting role in getting British consumers to come back to the movies.14 Dec 2021
Leisure and Entertainment: Trends and insights round-up for 2021
We’re rounding up the highlights of a year of leisure and entertainment insights and trends.13 Dec 2021
Sports: Trends and insights round-up for 2021
In this piece, we’re rounding up the highlights of a year of sports insights and trends.13 Dec 2021
Gaming and esports: Trends and insights round-up for 2021
We’re rounding up the highlights of a year of gaming insights and trends.13 Dec 2021
Movie-going Brits are shelling out more cash at concession stands
We see a three-point increase in the proportion of consumers who spend between £20 and £40.26 Nov 2021
Gaming’s biggest Buzz movers in the UK for November 2021
Halo saw the biggest Buzz increase among British gamers.25 Nov 2021
Title spotlight: Super Mario
A look at which countries are most likely to have played a Mario title in the last month.25 Nov 2021
Global: Which markets are ripest for the gamification of exercise?
The worlds of fitness and gaming are colliding.25 Nov 2021
New ports, processors, and price: Will consumers buy the new MacBook Pro?
As Apple continues its transition to its in-house silicon, a YouGov survey in the US and the UK reveals just how much importance consumers place on what brand of chip is found in their laptop.26 Oct 2021