Global Fan Profiles is built upon more than 300,000 interviews per year collected on a continuous basis. It provides an instant view of the size, make-up, attitudes and behaviors of fan bases in 32 key e-sports markets including the United States, China, India, Brazil, Germany, South Korea and Malaysia.

Mixed progress since 2015

A new survey of 15 countries reveals support for taking action on climate change – people in China top the list, and the US and Britain are at the bottom

A new YouGov study compares coronavirus attitudes across Asia, the UK and America

A new YouGov survey of 23,000 people in 21 countries takes a look at how people feel about the year that has passed and their expectations for the one still to come

We are the country with the most negative view of its own tourists

Currently, the most popular trip type across 25 countries — from a sample of roughly 17,000 people — is visiting friends and family (37%).

The beginning of the New Year is often a sign for change and other new beginnings – whether it’s trying to compensate for the indulgence of Christmas or the freezing January weather driving us to new pursuits, New Years’ resolutions are popular globally. But how do our goals differ globally ...

British people say that Russia deserves to go into recession next year – but are less sure ordinary Russians should suffer

A worldwide survey reveals that blue is the most popular colour in 10 countries across four continents - including China

As part of a global study from YouGov, it has been revealed that over a third of people in the UK are unhappy with their own weight and body image, although those in the oldest age group are by far the happiest. The study captured the body image happiness of ...

There are mixed signs for online news publishers according to the seventh annual Digital News Report

People are increasingly concerned about the spread of misinformation, and average trust in the news is down, shows YouGov data.

Latest round-up of YouGov’s coronavirus survey results

Latest round-up of YouGov’s coronavirus survey results

YouGov looks at attitudes and behaviour across 26 markets

Pfizer and Moderna’s vaccines are seen as safe across the board

YouGov looks at attitudes and behaviour across 25 markets

New 20-country study finds that, Vietnamese men aside, people in all countries are more likely to think a partner’s personality is more important than their looks

YouGov has partnered with the Institute of Global Health Innovation (IGHI) at Imperial College London to gather global insights on people’s behaviours in response to COVID-19, with the data being freely available for public health researchers.