Article
What does Gen Z think about Britain?
Just 41% of Gen Z Britons say they are proud to be British, half the level among young people 20 years ago
about 22 hours agoArticle
What do Gen Z Britons think about social media?
Gen Z Britons tend to feel that social media has done more harm than good, with 84% in favour of banning under 13s from using it
about 22 hours agoArticle
How do Gen Z Britons think their own lives compare to their parents’?
61% of Gen Z Britons feel they have to work harder than their parents did at their age
about 22 hours agoArticle
Should use of the Welsh language be promoted more in Wales?
One in five Welsh people disapprove of the use of Welsh, while two-thirds approve of efforts to increase the language’s usage
9 days agoArticle
Is it “knock down ginger” or “knock a door run”?
What do people across the country call the childhood prank where you knock on a door and run away?
10 days agoArticle
Where does the British public stand on transgender rights in 2024/25?
Scepticism towards transgender rights has grown across the board since 2022
11 days agoArticle
Who are the most and least popular kings and queens of England and Britain?
YouGov polls 43 national rulers from William the Conqueror onwards
15 days agoArticle
British attitudes to the British Empire
Britain’s young are becoming increasingly critical of the empire
24 days agoArticle
Scottish attitudes to the British Empire
Scots are more likely to see Scotland as having been a subject, rather than a partner, in the British Empire
24 days agoArticle
Do you use a long ‘a’ or short ‘a’? Britain’s “trap-bath split” mapped
Mapping the results across Britain shows that the trap-bath split is much more common in the South of England than it is in the rest of the country.
30 days agoArticle
How capable are Britons at DIY?
54% of Britons say they are capable of DIY, but men are more likely to do it themselves
about 1 month agoArticle
How many Britons can play a musical instrument?
Piano and guitar are the instruments Britons are most likely to say they can play
about 1 month agoArticle
With tuition fees set to rise again, most recent graduates already consider university bad value for money
Those who paid higher tuition fees are more likely to say their undergraduate degree was bad value for money, but higher tuition does not have a significant impact on the perceived quality of education
about 2 months agoArticle
As 2025 approaches, what do Britons say has been the biggest event of the last 25 years?
The large majority of the public say things are worse now than they were in 2000
2 months agoArticle
What do Britons like the most and least about Christmas?
Spending time with loved ones is the public’s favourite aspect of Christmas, while its commercialisation and cost are its most disliked elements
2 months agoArticle
Mums find Christmas more stressful than anyone else
62% of mums say they find Christmas at least fairly stressful, compared to 44% of dads and 45% of women who do not have children
2 months agoArticle
What New Year’s resolutions are Britons making for 2025?
We use new YouGov AI tools to get a more detailed view of the nation's annual pledge-making process
2 months agoArticle
How do Britons define social class?
56% of Britons identify as working class, while seeing job and income as the most important factors in identifying class
2 months agoArticle
Which political ideologies do Britons have a positive view of?
Environmentalism and feminism are viewed favourably by most Britons
2 months agoArticle
Christmas is Britain's favourite holiday
Six in ten Britons say Christmas is their favourite festival
3 months ago