How do Gen Z Britons think their own lives compare to their parents’?

Dylan DiffordJunior Data Journalist
February 21, 2025, 10:03 AM GMT+0

61% of Gen Z Britons feel they have to work harder than their parents did at their age

As part of a major study for The Times, YouGov has conducted research into the lives and attitudes of Generation Z. Gen Z are the generation born between 1997 and 2012, although our survey only comprised those of adult age at the time of the study, i.e. 18-27 year olds.

For a long time, one of the central features of generational differences was the expectation that children would enjoy a greater standard of living than their parents, thanks to technological, social and medical advances.

But Gen Z are pessimistic that this social bargain has extended to them, tending to feel they are worse off than their parents were when they were young adults. Just 15% of Gen Z Britons feel they have greater financial security than their parents did at their age, compared to 43% who feel they are less financially secure.

Similarly, half of 18-27 year olds (51%) feel they are less happy than their parents were aged 18-27, roughly double the 24% who believe they are happier.

The 43% of Gen Z Britons who feel their early career opportunities are worse than their parents also outnumbers the 30% who feel they’ve had it better.

Gen Z are less pessimistic when imagining what their situation will be at their parents’ current age. Just 20% of 18-27 year olds believe they will be less happy than their parents by the time they are that old, with 31% expecting to be as happy as their parents are and 25% anticipating they’ll be happier than their parents.

Nonetheless, 37% of Gen Z Britons believe they will still be in a worse financial situation than their parents, more than the 29% who expect to be better off than their parents.

Gen Z Britons believe they have to work harder than their parents

Six in ten Gen Z Britons (61%) believe their generation have to work harder to achieve the same thing, compared to just 9% who feel such a statement applies more to their parents’ generation.

But while they might believe they have to work harder, Gen Z also tend to see their generation as taking luxuries for granted, with 44% of 18-27 year olds saying such a description is more true of their age group, relative to 17% who feel it is a better description of their parents’ cohort.

Gen Z are divided on which generation had more opportunities, with 34% believing that they did and 37% feeling that their parents’ age group did.

And while Gen Z are more likely to see their generation as lazy (32% vs 6%) and tend to feel their parents’ generation better understands hardship (13% vs 27%), on both statements around half (49-52%) feel that such a statement either applies to both generations equally or does not apply to either.

See the full results here

Do you think that Gen Z have it harder than their parents? What do you feel about wider generational differences, and everything else? Have your say, join the YouGov panel, and get paid to share your thoughts. Sign up here.

Photo: Getty