According to data from YouGov’s planning and tracking tools, those who are least likely to use foreign exchange services are those who travel abroad most often and spend the most money.
So while the majority of people exchange their currency before they go on holiday, the minority who don’t are a lucrative and important market for banks and FX providers.
To discover who these people are and how you can engage with them, read YouGov’s report: “Holiday and Travel Money: Reaching Non-FX Users”.
Here’s a snapshot of what you can expect:
