Profiles makes it simple to find and understand the audience that matters most to you. It gives you the power to build and customise a portrait of your consumers' entire world with unrivalled granularity.

  • Identify

    Define your target audience

    Combine unique filters to build up a portrait of the audience you need most incorporating media consumption, psychographics, demographics and much more.

  • Describe

    Understand them with depth and detail

    Discover everything you didn’t know about your audience with unrivalled granularity. Choose from hundreds of thousands of variables refreshed every week.

  • Target

    Determine where and when to engage them

    Pinpoint the channels and mediums they love and talk to them when they most want to listen.

BENEFITS

Granular audience profiling, made simple

24hr cloud platform
24hr cloud platform
Your data sets are stored in our cloud-based, high performance data store.
Easy and interactive
Easy and interactive
Our drag and drop interface allows anyone to quickly build and view the data they need.
Research intuitive
Research intuitive
Special features make survey data analysis simple.
Weekly updates
Weekly updates
The data sets are refreshed every Monday morning straight from consumers.
Flexible
Flexible
Create your own custom filters and variables to draw out data that means the most to you.
Collaborative
Collaborative
Share data sets and custom filters with colleagues.
Smart
Smart
YouGov’s Z score automatically highlights important variables that distinguish groups.
Customisable
Customisable
Re-contact defined segments with your own questions or run surveys and upload the data back into your Profiles account.

Plan and track your campaigns and your brand

Contact us now for syndicated audience data measured against your marketing.

+44 (0)20 7012 6216