Profiles makes it simple to find and understand the audience that matters most to you. It gives you the power to build and customise a portrait of your consumers' entire world with unrivalled granularity.

  • Identify

    Define your target audience

    Combine unique filters to build up a portrait of the audience you need most, incorporating media consumption, psychographics, demographics, and much more.

    Powered by the world's largest connected dataset, Profiles gives marketers a richer, more detailed portrait of their customers' entire lives.

  • Describe

    Understand them with depth and detail

    Discover everything you didn’t know about your audience with unrivaled granularity.

    Choose from hundreds of thousands of variables refreshed every week including brand usage and perception, hobbies and interests, and media and social media consumption.

  • Target

    Determine where and when to engage them

    Pinpoint the channels and mediums they love and talk to them when they most want to listen.

    By tailoring your message to your target group and relaying it at the right time and in the right space, you can build relationships with new customers, reengage former ones, and remain ever-present and relevant with current buyers.

BENEFITS

Granular audience profiling, made simple

24hr cloud platform
24hr cloud platform
Your data sets are stored in our cloud-based, high performance data store.
Easy and interactive
Easy and interactive
Our drag and drop interface allows anyone to quickly build and view the data they need.
Research intuitive
Research intuitive
Special features make survey data analysis simple.
Weekly updates
Weekly updates
The data sets are refreshed every Monday morning straight from consumers.
Flexible
Flexible
Create your own custom filters and variables to draw out data that means the most to you.
Collaborative
Collaborative
Share data sets and custom filters with colleagues.
Smart
Smart
YouGov’s Z score automatically highlights important variables that distinguish groups.
Customisable
Customisable
Re-contact defined segments with your own questions or run surveys and upload the data back into your Profiles account.
VARIABLES

Find out something you didn’t know about your audience

Profiles holds 260,000 data variables about YouGov panellists in Great Britain enabling you to gauge information you never knew you needed about your audience to plan and activate the strongest campaigns against your objectives. Build a portrait of your audience using variables across the following categories:

  • Attitudes
  • Brand Use and Perception
  • Demographics
  • Digital and Social Media Consumption
  • Interests
  • Issues
  • Lifestyle
  • Media Reach and Frequency
  • Personality
  • Politics
  • Print, TV, Radio, Out of Home Media Consumption
  • Segmentations
  • Topical
  • YouGov Ratings

Plan and track your campaigns and your brand

Contact us now for syndicated audience data measured against your marketing.

+44 (0)20 7012 6216