Profiles makes it simple to find and understand the audience that matters most to you. It gives you the power to build and customise a portrait of your consumers' entire world with unrivalled granularity.
Define your target audience
Combine unique filters to build up a portrait of the audience you need most incorporating media consumption, psychographics, demographics and much more.
Understand them with depth and detail
Discover everything you didn’t know about your audience with unrivalled granularity. Choose from hundreds of thousands of variables refreshed every week.
Determine where and when to engage them
Pinpoint the channels and mediums they love and talk to them when they most want to listen.
You're in good company. Join the top brands that use our Plan and Track products.
The ability to look at our reader profiles against so many thousands of attitudes, beliefs and behaviours is hugely valuable.See case study
Without YouGov Profiles and CharityIndex we would not be able to make evidence-based decisions or devise robust marketing strategies. The tools allow us to understand the market, stay on top of changing trends and be as effective as we can be with our budgets.See case study