YouGov’s research services provide the most accurate data with technology that makes analysis simple. Built on the pulse of consumer perspective, it makes us ambitious, keeps us innovative and above all gives you quality holistic data you can trust. You ask for the answers, we give you the world – all under one roof.
Whether you need to interview nationally representative samples or defined groups - receive fast, affordable, actionable answers from our industry-leading Omnibus and targeted research services.
Whether you need to track your brand perception, campaign effectiveness or customer satisfaction vs your competitors, our research experts will deliver the data you need to make impactful decisions
All of our research offerings are underpinned by the data collected from our online community which is stored in our connected data vault and accessible via our industry leading technology.
Highly representative data with our online community
The YouGov Panel is built from sophisticated proprietary sampling technology and a relationship of mutual trust and respect nurtured over a decade. We operate this highly engaged online community of millions of people all over the world, which means you can reach practically any audience you choose and get reliable, quality data you can trust.
Recognised as the best data in the industry
The YouGov Cube is our connected dataset encompassing hundreds of thousands of variables and over a decade of data on our panel members. It’s this combination of panel members, variables, and time that enables us to provide great depth and richness on the audience you need. A detailed study by Pew, ‘Vendor Choice Matters, concluded that YouGov "consistently outperformed the others". YouGov is also the market research pioneer of Multilevel Regression with Poststratification (MRP) for accurate predictions at a granular level.
Data analytics made simple with the best technology
YouGov has developed Crunch, the most advanced analytics platform for survey data, that is nevertheless incredibly easy to use. It combines super-fast processing with drag-and-drop simplicity. For more on this, visit crunch.io
YouGov engages consumer panellists in 42 countries across Europe, the Americas, the Middle-East and Asia, with partner panels enabling us to reach over 70 markets in all. If you're present in those markets or planning on expanding to them, we can go there with you and help you understand consumers and their distinctly local features.
You're in good company. Join the world's leading organisations that choose YouGov.
YouGov has been an outstanding partner for our Digital News Report, the largest ongoing international study of news and media use across the world.See case study
The best thing about using YouGov was the very tight turnaround time. YouGov research allowed us to have credibility in the information we produced. We secured 55 pieces of tier one national and major news items.See case study
Working with YouGov is great; they make the process so simple for us. Because YouGov have such a massive panel, we were able to find parents that met our really specific criteria which we couldn’t have really found elsewhere.See case study
The qualitative behavioural research undertaken by YouGov has proved very useful to The Law Society. The results were able to show the importance of the Society’s public legal education programmes. It also highlighted the difficulties that consumers have in assessing the non-price elements of legal work.See case study
Our team of researchers have extensive survey design and industry expertise. From identifying hard to reach groups to designing full-scale market studies, we have a range of specialist techniques and research methodologies to give businesses a better understanding of both their customers and target market.
Plan effective strategies with deep audience profiling and segmentation. Validate campaign success and brand status through daily brand tracking.
Find out more
Deliver actionable insights led by our seasoned industry experts and research specialists using our range of custom, syndicated, and RealTime solutions.
Find out more